Freshness Burger's Good Burger Helps to Satisfy a Growing Demand
Laura McQuarrie — February 14, 2021 — Eco
References: japantimes.co.jp
All over the world, interests in plant-based eating are rising and Japanese chain Freshness Burger is tapping into the popularity of meatless products with its Good Burger. The product was created with health-conscious women in mind, as it boasts 20% fewer calories than the conventional meat-based hamburgers from Freshness Burger. Additionally, meatless alternatives are being seen as an eco-friendly solution to possible food shortages in the future.
As customers and food manufacturers alike look for alternative, sustainable sources of protein, they are gravitating to solutions that are healthier, rely on fewer resources and involve no animals whatsoever.
According to Tokyo-based research company Seed Planning, it's expected that the Japanese market for meat alternatives using vegetable protein will grow 2.3 times over the next decade.
As customers and food manufacturers alike look for alternative, sustainable sources of protein, they are gravitating to solutions that are healthier, rely on fewer resources and involve no animals whatsoever.
According to Tokyo-based research company Seed Planning, it's expected that the Japanese market for meat alternatives using vegetable protein will grow 2.3 times over the next decade.
Trend Themes
1. Plant-based Burgers - The growing demand for plant-based alternatives to meat creates an opportunity for food manufacturers to offer healthier and eco-friendly options, such as Freshness Burger’s Good Burger.
2. Sustainable Protein - As consumers and the food industry look for alternative sources of protein, there is an opportunity to develop sustainable solutions that rely on fewer resources and involve no animals, such as meat alternatives using vegetable protein.
3. Health-conscious Eating - As more people prioritize their health, there is a growing demand for healthier options like Freshness Burger's Good Burger, which boasts 20% fewer calories than conventional meat-based hamburgers.
Industry Implications
1. Food Manufacturing - As consumers seek out healthier, plant-based food options, there is an opportunity for food manufacturers to develop and market innovative products like Freshness Burger’s Good Burger.
2. Agriculture - The rising demand for sustainable protein sources creates an opportunity for agriculture companies to invest in alternative protein sources, such as vegetable protein.
3. Market Research - As the market for meat alternatives in Japan is expected to grow significantly over the next decade, market research companies like Seed Planning can capitalize on this trend by providing valuable insights to manufacturers and investors in the industry.
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