Bottled Water Brand Evian Has Incorporated a New Carbonated Variant
Bryce Mason — May 11, 2022 — Marketing
References: thedrum
Bottled water brand Evian has incorporated a new carbonated variant to its catalog, revealing a bubbly ad campaign.
Five electric buses decorated with the company's custom branding can be seen across London. This is a new strategy for the brand known for its spring water containing only naturally occurring electrolytes. The company's water is high in potassium which benefits the nervous system and muscles.
Head of marketing Dillion McEvoy, says this will be a new era for the company. “This is the start of a new chapter for our iconic brand, and we’re sure that Evian Sparkling, standing out for its true purity and freshness with just the right amount of bubbles, will be just as popular with consumers across the U.K."
For now, Evian carbonated water is only available in the U.K. but will be expanding worldwide shortly.
Five electric buses decorated with the company's custom branding can be seen across London. This is a new strategy for the brand known for its spring water containing only naturally occurring electrolytes. The company's water is high in potassium which benefits the nervous system and muscles.
Head of marketing Dillion McEvoy, says this will be a new era for the company. “This is the start of a new chapter for our iconic brand, and we’re sure that Evian Sparkling, standing out for its true purity and freshness with just the right amount of bubbles, will be just as popular with consumers across the U.K."
For now, Evian carbonated water is only available in the U.K. but will be expanding worldwide shortly.
Trend Themes
1. Carbonated Water Craze - The trend towards carbonated water as a healthier alternative to sugary soft drinks presents opportunities for innovation in beverage and flavor development.
2. Bottled Water Brand Diversification - The expansion of bottled water brands into new product categories such as carbonated water appeals to consumers seeking more variety and healthier beverage options.
3. Branded Electric Vehicle Advertising - The trend towards environmentally-conscious advertising presents opportunities for companies to incorporate branded electric vehicles in their marketing campaigns.
Industry Implications
1. Beverage Industry - The carbonated water trend presents opportunities for innovation in beverage and flavor development as consumers look for healthier alternatives to sugary soft drinks.
2. Bottled Water Industry - The diversification of bottled water brands into new product categories such as carbonated water presents opportunities for growth and expansion in the bottled water industry.
3. Advertising Industry - The use of branded electric vehicles in advertising presents opportunities for environmentally-conscious marketing campaigns and sustainable transportation industries.
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