Budweiser Invites New Rock Bands to Show that #RockIsAlive
Grace Mahas — July 26, 2019 — Social Good
References: budweiser & fabnews.live
In honor of International Day of Rock 'N' Roll -- a date that pays homage to the historic Live Aid mega-event that took place on July 13th, 1985 to raise funds to support the Ethiopian famine -- Budweiser has launched a rock music-themed pop-up event to show everyone that #RockIsAlive.
Budweiser's event features legendary rock star Andreas Kisser, from Brazilian metal band Sepultura, in a rock concert. The explosive rock opera takes place in a church-like setting and as the video progresses, new rock bands are eventually revealed. In addition to the #RockIsAlive campaign, Budweiser is also launching a recording studio in Brazil named B-Side to record new rock 'n' roll bands and prove once again, that rock music is still alive and well.
Budweiser's event features legendary rock star Andreas Kisser, from Brazilian metal band Sepultura, in a rock concert. The explosive rock opera takes place in a church-like setting and as the video progresses, new rock bands are eventually revealed. In addition to the #RockIsAlive campaign, Budweiser is also launching a recording studio in Brazil named B-Side to record new rock 'n' roll bands and prove once again, that rock music is still alive and well.
Trend Themes
1. Rock Music-themed Pop Ups - Opportunity for brands to create immersive and interactive pop-up experiences centered around rock music.
2. Supporting Emerging Rock Bands - Opportunity to invest in new rock bands and provide platforms for their music to reach a wider audience.
3. Reviving Rock Music Culture - Opportunity to rekindle interest and passion for rock music through creative events and initiatives.
Industry Implications
1. Beverage and Alcohol - The beverage industry can leverage rock-themed events and campaigns to attract a younger and edgier audience.
2. Music and Entertainment - The music industry can support emerging rock bands and create new opportunities for rock music to thrive.
3. Hospitality and Tourism - Hotels, restaurants, and tourist destinations can partner with rock-themed pop-ups to offer unique experiences for travelers and music enthusiasts.
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