Harry Brompton Debuted the London Ice Tea at Expo West
Grace Mahas — March 2, 2020 — Lifestyle
References: harrybromptons & bevnet
Premium London-based beverage company Harry Brompton is leading the way for ready-to-drink cold brew teas with its refreshing new London Ice Tea in a Black Tea with Peach variant that debuted at Expo West. The brand is already well established with Uk retailers like Sainsbury, Co-Op, and Tesco and is now looking to expand its distribution in the United States.
Ian O’Donohue, the founder of Harry Bromptons commented: “We are excited to get a reaction from the biggest Ice Tea market in the world. Harry Brompton’s is a uniquely British brew, with robust Keynan blends from the Great Rift Valley and all natural, premium ingredients. It will certainly offer something new in this fast paced sector."
Image Credit: Harry Bromptons
Ian O’Donohue, the founder of Harry Bromptons commented: “We are excited to get a reaction from the biggest Ice Tea market in the world. Harry Brompton’s is a uniquely British brew, with robust Keynan blends from the Great Rift Valley and all natural, premium ingredients. It will certainly offer something new in this fast paced sector."
Image Credit: Harry Bromptons
Trend Themes
1. Ready-to-drink Cold Brew Teas - Expanding product lines in the ready-to-drink cold brew tea market with new flavors and packaging can disrupt the beverage industry.
2. Premium Ingredients - Using high-quality and all-natural ingredients in cold brew teas are becoming a competitive advantage in the beverage market.
3. Global Distribution Expansion - Expanding product distribution globally to tap into new markets and demographics can present new market opportunities for this product.
Industry Implications
1. Beverage Industry - The cold brew tea industry presents an opportunity for beverage companies to disrupt the ready-to-drink beverage market and compete with established brands.
2. Retail Industry - The addition of gourmet cold brew teas like Harry Brompton’s in large retailers like Sainsbury, Co-Op, and Tesco can create a new category of premium beverages and attract new customers.
3. International Trade Industry - Global expansion of cold brew tea companies like Harry Brompton’s can create opportunities for international trade and increase the demand for premium beverage products from new locations.
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