Sunrice's Rice Packaging Design Highlights the Benefits of Healthy Eating
Laura McQuarrie — September 15, 2014 — Lifestyle
References: sunrice.au & thedieline
The rice packaging design for SunRice was put together by Boxer & Co., showing off the natural elements of the different types of grains. The packaging and branding on the products emphasize that the grains are "of the earth," and are contained in a material that mimics the look of a simple brown paper bag. On top of this, each of the colorful types of grains is printed with a handwritten-style font that talks up the benefits of the brown, white and ancient grains, such as their abilities to provide fiber, antioxidants and energy.
The resealable bags are easy to tell apart, since they're all loaded with different information and vibrant images of the cooked grains, as well as a reveal that helps to show the actual grains inside of each pouch.
The resealable bags are easy to tell apart, since they're all loaded with different information and vibrant images of the cooked grains, as well as a reveal that helps to show the actual grains inside of each pouch.
Trend Themes
1. Resealable Packaging - Disruptive innovation opportunity: Develop innovative, environmentally-friendly resealable packaging solutions for various food products.
2. Natural Packaging Design - Disruptive innovation opportunity: Explore creative packaging designs that highlight the natural origins of products, enhancing their appeal to health-conscious consumers.
3. Promoting Health Benefits - Disruptive innovation opportunity: Use packaging to communicate the specific health benefits of products, leveraging consumer demand for nutritious options.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Introduce sustainable packaging materials and unique design approaches to differentiate and enhance the appeal of food products.
2. Healthy Food - Disruptive innovation opportunity: Create and promote nutritious food products that align with consumer preferences for health and wellness.
3. Graphic Design - Disruptive innovation opportunity: Apply innovative graphic design techniques to packaging, effectively conveying product information and benefits to consumers.
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