Renais Festive Lantern Edition Comes with Gift Wrap and More
Michael Hemsworth — November 28, 2024 — Marketing
References: renais & thespiritsbusiness
The Renais Festive Lantern Edition has been unveiled by the Alex and Emma Watson-founded brand Renais Gin as a decidedly eco-friendly take on spirit packaging that will help to elevate decoration motifs this holiday season.
The special edition spirit edition comes with sleeve packaging that's meant to be upcycled into festive decor thanks to a series of festive icons and color illustrations observed. The packaging can be used as a decorative hanging lantern when the cutouts have been removed, which can in turn be hung on the tree. The special edition product is making its way to the UK and US now for £65.
Emma Watson spoke on the Renais Festive Lantern Edition saying, "I’ve loved designing the Renais Festive Lantern Edition – it’s truly been a joy. The box not only becomes a lantern but the cut outs are Christmas decorations for the tree, or anywhere.”
The special edition spirit edition comes with sleeve packaging that's meant to be upcycled into festive decor thanks to a series of festive icons and color illustrations observed. The packaging can be used as a decorative hanging lantern when the cutouts have been removed, which can in turn be hung on the tree. The special edition product is making its way to the UK and US now for £65.
Emma Watson spoke on the Renais Festive Lantern Edition saying, "I’ve loved designing the Renais Festive Lantern Edition – it’s truly been a joy. The box not only becomes a lantern but the cut outs are Christmas decorations for the tree, or anywhere.”
Trend Themes
1. Eco-friendly Packaging Innovations - Innovative packaging like the Renais Festive Lantern Edition meets growing consumer demand for sustainable solutions in the holiday season.
2. Upcycled Decorative Products - The spirit packaging designed to transform into festive decor highlights a trend towards multifunctional and reusable holiday items.
3. Eco-conscious Gifting - Products combining eco-friendly packaging with practical secondary use offer unique and environmentally responsible gifting options.
Industry Implications
1. Alcohol and Spirits - The Renais Festive Lantern Edition showcases how spirit brands can enhance customer experience through innovative and eco-conscious packaging.
2. Home Decor - The dual-purpose packaging tapped into by Renais Gin indicates a burgeoning intersection between consumer goods and season-specific home decor.
3. Sustainable Products - This spirit packaging underscores the importance of sustainability in product design, appealing to eco-conscious consumers and fostering innovation in the sustainable product industry.
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