Domino's 'Recovery Channel' Soothes Viewers on New Year's Day
Laura McQuarrie — December 30, 2017 — Marketing
Knowing that waking up on New Year's Day can be a challenge for many people, Domino's will be introducing the Recovery Channel on January 1st.
The Recovery Channel reminds consumers that Domino's is not jus "the official food of everything," but also the "official food of recovery." The channel, which can be accessed from multiple sources, including YouTube, is touted as a "one-stop-shop for soothing, relaxing programming" that "requires absolutely no brain power." Some of the content that people can expect to find on the channel includes sunsets, roaring fires, sweet animals and tips on how to relax and de-stress.
In the same theme of the "wipeable" onesie that it launched last year, Domino's is introducing limited-edition "Domi-mates," or huggable cushions that provide a wraparound arm for added comforting.
The Recovery Channel reminds consumers that Domino's is not jus "the official food of everything," but also the "official food of recovery." The channel, which can be accessed from multiple sources, including YouTube, is touted as a "one-stop-shop for soothing, relaxing programming" that "requires absolutely no brain power." Some of the content that people can expect to find on the channel includes sunsets, roaring fires, sweet animals and tips on how to relax and de-stress.
In the same theme of the "wipeable" onesie that it launched last year, Domino's is introducing limited-edition "Domi-mates," or huggable cushions that provide a wraparound arm for added comforting.
Trend Themes
1. Recovery Channel - The introduction of the Recovery Channel by Domino's presents an opportunity for companies to provide soothing and relaxing content to help people recover and de-stress.
2. Soothing Programming - The demand for soothing and relaxing programming on platforms like YouTube opens up the possibility for content creators and streaming services to cater to this specific niche.
3. Limited-edition Comfort Cushions - The launch of limited-edition 'Domi-mates' by Domino's showcases the potential for companies to create unique comfort products that provide physical and emotional support.
Industry Implications
1. Food Delivery - The Recovery Channel by Domino's highlights an innovative way for food delivery companies to differentiate and connect with customers by offering comforting content alongside their products.
2. Streaming Services - The growing demand for soothing programming presents an opportunity for streaming services to create specialized channels or playlists catering to relaxation and stress relief.
3. Comfort Product Manufacturing - The introduction of limited-edition comfort cushions by Domino's suggests a potential market for companies in the manufacturing industry to create unique, huggable products that provide comfort and emotional support.
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