Examine the Growth and Impact of These Pop Culture-Driven Shows
Rebecca Byers — March 20, 2012 — Pop Culture
References: trendreports
Reality television has skyrocketed from the early days of 'Survivor' in the 90s to become a staple in pop culture, and a mainstay in television programming. From 'Keeping up with the Kardashians' and 'The Real Housewives' to 'American Pickers' and 'Pawn Stars,' the Reality Television Trend Report features a variety of trends related to such popular entertainment franchises and examines the large-scale implications of their success.
Our report boasts valuable consumer insight and examples of reality television market research that will serve as inspiration for marketers, advertisers or brand innovators looking to better understand their audience.
As it becomes more clear that reality television is not a passing fad, our report is essential for those who want to identify opportunities within the market.
Our report boasts valuable consumer insight and examples of reality television market research that will serve as inspiration for marketers, advertisers or brand innovators looking to better understand their audience.
As it becomes more clear that reality television is not a passing fad, our report is essential for those who want to identify opportunities within the market.
Trend Themes
1. Pop Culture-driven Shows - Disruptive Innovation Opportunity: Capitalize on the popularity of reality tv by creating new, interactive and engaging shows based on current trends in pop culture.
2. Consumer Insight - Disruptive Innovation Opportunity: Use the valuable consumer insights from the trend report to identify new ways to market and advertise products to audiences who engage with reality tv.
3. Market Research - Disruptive Innovation Opportunity: Use the examples of successful reality tv franchises to conduct market research to identify new opportunities in the reality tv market to capitalize on.
Industry Implications
1. Television Production - Disruptive Innovation Opportunity: Explore new concepts of reality tv in production and financing that could disrupt the traditional production practices and financing in the industry.
2. Advertising and Marketing - Disruptive Innovation Opportunity: Find ways to capitalize on the growing popularity of reality tv within the advertising industry for more effective product placement.
3. Entertainment - Disruptive Innovation Opportunity: Create innovative new modes of entertainment that enhance what audiences enjoy most about reality tv, such as audience interaction, and use unique technology to engage viewers more creatively.
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