'Rival Peak' on Facebook Watch Had Over 100 Million Minutes Watched
Grace Mahas — October 25, 2021 — Pop Culture
Rival Peak, an interactive AI reality series, recently launched on Facebook Watch and boasted over 100 million minutes of watched video over the course of its 12-week season.
Created by dj2 Entertainment, Pipeworks Studios, and Genvid Technologies, the show had viewers from across the globe with some of the biggest audiences hailing from the United States, India the Philippines, Mexico, and Brazil. The premise was simple. Set in the Pacific Northwest, Twelve AI contestants had to "survive elimination and solve the mystery that brought them together."
“Our goal with ‘Rival Peak’ and ‘Speak’ was to create an altogether new entertainment experience that merges lean-back entertainment (TV and livestreaming) with interactive entertainment (games),” said Jacob Navok, CEO and co-founder of Genvid and the showrunner for ‘Rival Peak.’
Image Credit: Facebook
Created by dj2 Entertainment, Pipeworks Studios, and Genvid Technologies, the show had viewers from across the globe with some of the biggest audiences hailing from the United States, India the Philippines, Mexico, and Brazil. The premise was simple. Set in the Pacific Northwest, Twelve AI contestants had to "survive elimination and solve the mystery that brought them together."
“Our goal with ‘Rival Peak’ and ‘Speak’ was to create an altogether new entertainment experience that merges lean-back entertainment (TV and livestreaming) with interactive entertainment (games),” said Jacob Navok, CEO and co-founder of Genvid and the showrunner for ‘Rival Peak.’
Image Credit: Facebook
Trend Themes
1. Interactive AI Reality Shows - The success of 'Rival Peak' demonstrates the audience's appetite for interactive AI-based shows.
2. Hybrid Entertainment - 'Rival Peak' exemplifies how blending traditional TV watching and gaming can create a new kind of entertainment.
3. Gamification of Reality TV - Combining reality TV elements with game-like challenges, such as in 'Rival Peak,' provides an opportunity to tap into new viewership demographics.
Industry Implications
1. Entertainment Industry - With its unique offering of hybrid interactive AI-enabled entertainment, 'Rival Peak' highlights the potential for the expansion of niche entertainment within the industry.
2. Gaming Industry - As 'Rival Peak' showcased, gaming technology can offer enhanced interactivity to the world of storytelling and TV. The gaming industry can explore more collaborations within the entertainment industry.
3. Streaming Services - The success of 'Rival Peak' reflects a need for streaming services to innovate and provide viewers with more interactive and personalized content.
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