Drifter Cocktail Co.'s Passion Fruit Caipirinha is Accented with Lime
Laura McQuarrie — July 13, 2023 — Lifestyle
References: driftercraftcocktails & gearpatrol
Drifter Cocktail Co.'s Passion Fruit Caipirinha is conveniently packaged to offer a simple experience of a classic Brazilian cocktail. This upscale canned drink is powered by all-natural ingredients from all over the world, including Avuá Prata Cachaça from Rio De Janeiro, lime juice from China and Californian cardamom extract and lemongrass oil.
Caipirinha cocktails are traditionally made by muddling fresh lime wedges with sugar in a glass, then adding cachaça (the fermented Brazilian sugarcane spirit) and ice. After being stirred or shaken to combine the flavors, the refreshing and citrusy cocktail is ready to sip. All of these steps are eliminated with this ready-to-drink cocktail, which shares the pure taste of fruit juices with a touch of vanilla flavor.
At the same time they're craving globally inspired cocktails, consumers are looking for convenient, ready-to-drink options that deliver the authentic flavors and cultural experiences they desire.
Caipirinha cocktails are traditionally made by muddling fresh lime wedges with sugar in a glass, then adding cachaça (the fermented Brazilian sugarcane spirit) and ice. After being stirred or shaken to combine the flavors, the refreshing and citrusy cocktail is ready to sip. All of these steps are eliminated with this ready-to-drink cocktail, which shares the pure taste of fruit juices with a touch of vanilla flavor.
At the same time they're craving globally inspired cocktails, consumers are looking for convenient, ready-to-drink options that deliver the authentic flavors and cultural experiences they desire.
Trend Themes
1. Convenient Ready-to-drink Cocktails - The rise in demand for convenient canned cocktails presents an opportunity for businesses to offer ready-to-drink options that provide authentic flavors and cultural experiences without the need for mixing or muddling ingredients.
2. Global-inspired Cocktails - Consumers' increasing interest in globally inspired cocktails opens up possibilities for businesses to create innovative beverage options that incorporate unique flavors and ingredients from around the world.
3. All-natural Ingredients - The trend towards using all-natural ingredients in canned cocktails provides businesses with an opportunity to develop beverages that cater to health-conscious consumers seeking quality and purity in their drinks.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can capitalize on the demand for ready-to-drink cocktails by creating innovative canned beverage options that offer convenience, authentic flavors, and cultural experiences.
2. Alcohol and Spirits - The alcohol and spirits industry can tap into the trend of global-inspired cocktails by introducing new products that feature unique flavors, ingredients, and cultural influences from around the world.
3. Natural and Organic Foods - The natural and organic foods industry can explore the opportunity of using all-natural ingredients in canned cocktails, catering to health-conscious consumers seeking beverages with high-quality, pure ingredients.
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