G-Star RAW Launches AI-Designed Futuristic Denim Collection
Mickey Phoon — April 3, 2023 — Fashion
References: luxuo
G-Star RAW has launched a new AI-designed denim collection that features 12 cape apparel designs. G-Star RAW CMO Gwenda van Vilet spoke about the collection: "Innovation is ingrained in the G-Star DNA. We believe in giving our fashion designers the freedom to bring their dreams through AI. While anyone could make a design using AI, at G-Star RAW, we have the craftsmanship to make those designs into real garments."
The collection was designed through the AI app, Midjourney, in which the design team curated different styles, fits, and design innovations. The collection features several avant-gardes denim apparel that looks futuristic and non-conventional. A standout item in the collection is the featured denim cape design with an oversized Japanese kimono look. Other items in the collection also have a dramatic flare. Nevertheless, the collection contains high-level craftsmanship to pull off the transition from AI-designed apparel to physical pieces. The collection will be displayed at the G-Star Raw Antwerp store.
Image Credit: G-Star RAW
The collection was designed through the AI app, Midjourney, in which the design team curated different styles, fits, and design innovations. The collection features several avant-gardes denim apparel that looks futuristic and non-conventional. A standout item in the collection is the featured denim cape design with an oversized Japanese kimono look. Other items in the collection also have a dramatic flare. Nevertheless, the collection contains high-level craftsmanship to pull off the transition from AI-designed apparel to physical pieces. The collection will be displayed at the G-Star Raw Antwerp store.
Image Credit: G-Star RAW
Trend Themes
1. AI-designed Fashion - Opportunity for fashion brands to use AI to design unique, futuristic apparel that stands out in the market.
2. Avant-garde Denim - Opportunity for denim brands to explore non-conventional design innovations, creating high-fashion statement pieces for consumers.
3. Craftsmanship and Technology Integration - Opportunity to integrate skilled craftsmanship with technology to bring AI-designed apparel to life, creating new and innovative products.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can leverage AI to design unique and innovative apparel, appealing to customers looking for the latest trends and designs.
2. Denim - Denim brands can explore new and avant-garde designs, using AI to bring these ideas to life and attract consumers looking for non-conventional denim apparel.
3. Technology and Manufacturing - Manufacturing companies can explore the integration of skilled craftsmanship with AI to create new and innovative products in the fashion industry, such as the AI-designed denim collection by G-Star RAW.
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