Big in Japan's Packaging Can Be Scanned to Discover Songs
Laura McQuarrie — June 4, 2019 — Lifestyle
References: adsoftheworld
Big in Japan's QR code cans provide a fun way for consumers to interact with the brand whether or not they choose to scan the packaging to discover more. Rather than just having a mysterious black and white QR code, as so many packaging designs do, these canned beverages boast artful QR code designs that visually represent popular songs. Consumers are challenged to decode the elements depicted in each of the artful codes, which include cherries, bombs, thunderbolts and lightning.
After making a guess about a song, consumers are able to scan the product packaging to be linked to Spotify and instantly get an answer, as well as hear an iconic song thanks to the creative multi-sensory QR code packaging.
After making a guess about a song, consumers are able to scan the product packaging to be linked to Spotify and instantly get an answer, as well as hear an iconic song thanks to the creative multi-sensory QR code packaging.
Trend Themes
1. Artful QR Code Designs - Incorporate visually appealing QR code designs that represent popular songs, enhancing consumer engagement and interaction with the brand.
2. Gamified Packaging - Offer packaging that challenges consumers to decode elements depicted in codes, adding a fun and interactive element to the product.
3. Multi-sensory QR Code Packaging - Utilize QR codes on packaging that not only provide information but also enable consumers to instantly listen to an iconic song, providing a unique and memorable experience.
Industry Implications
1. Beverage Manufacturing - Integrate artful QR code designs on beverage packaging to enhance consumer engagement and differentiate from competitors.
2. Music Streaming Platforms - Collaborate with brands to offer instant song links through QR codes, creating opportunities for cross-promotion and user acquisition.
3. Packaging Design - Incorporate gamified elements into packaging to enhance the consumer experience and encourage interaction with the product.
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