The Humane Society of the US Exposes the Sad Prevalence of Puppy Mills
Riley von Niessen — August 31, 2016 — Lifestyle
References: youtube & adsoftheworld
With assistance from Rokkan, a New York-based ad agency, The Humane Society of the United States created a commercial titled 'Where do puppies come from?" as a means to highlight how many animals are bought from puppy mills.
In order to make the problems associated with this clear, the company asked a number of children the question first. The results were incredibly imaginative, with the children thinking up everything from far-off lands that rain treats and a glamorous dog-only condo that's situated in the heart of NYC.
Near the end of the commercial however, the The Humane Society of the United States gives viewers the truth -- which is puppy mills. Following this, it has the children explain what it's like for animals in these conditions, who all wish that the stories that they previously made up were real. With this, the commercial shows viewers why they should be careful where they purchase their pets to prevent the mistreatment of animals.
In order to make the problems associated with this clear, the company asked a number of children the question first. The results were incredibly imaginative, with the children thinking up everything from far-off lands that rain treats and a glamorous dog-only condo that's situated in the heart of NYC.
Near the end of the commercial however, the The Humane Society of the United States gives viewers the truth -- which is puppy mills. Following this, it has the children explain what it's like for animals in these conditions, who all wish that the stories that they previously made up were real. With this, the commercial shows viewers why they should be careful where they purchase their pets to prevent the mistreatment of animals.
Trend Themes
1. Anti-puppy Mill Campaigns - Animal welfare organizations can create impactful campaigns by raising awareness about the conditions of puppy mills and encouraging people to adopt pets rather than buying them.
2. Children-focused Advertising - Brands can create engaging campaigns by incorporating children's perspectives and creativity into their messaging, as demonstrated in the Humane Society's commercial.
3. Responsible Pet Ownership - With the right messaging, businesses can leverage educational campaigns to encourage responsible pet ownership, such as adopting from rescue centers and ensuring pets are spayed or neutered.
Industry Implications
1. Animal Welfare Organizations - Animal welfare organizations can take advantage of anti-puppy mill campaigns to increase awareness for animal cruelty and encourage responsible pet ownership.
2. Advertising and Design Agencies - Advertising and design agencies can leverage creative children-focused messaging to create impactful campaigns for their clients.
3. Pet Care Industry - The pet care industry can use responsible pet ownership campaigns to attract customers who prioritize ethical pet ownership and encourage a healthier lifestyle for pets.
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