Mister Donut's New Donuts Focus on the Flavors of Sweet Potato
Laura McQuarrie — September 21, 2020 — Lifestyle
References: japantimes.co.jp
This fall in Japan, Mister Donut is making room on its menu by saying goodbye to summer flavors and introducing a series of new sweet potato donuts. There are four new varieties to experience, including plain donuts with light sweet sweet potato dustings to candied sweet potato donuts.
One of the standouts is a sweet potato donut that's layered with sweet potato cream and with sesame seeds, offering everything from flavor and texture to visual appeal. The donut takes the form of Mister Donut's classic ring-shaped donut made from a bunch of small, bread-like donut pieces baked together.
While others are diving into the flavors of autumn with cozy fruit flavors, these new donuts focus on a true fusion of root vegetables and donuts—as the Satsumaimodo name suggests, combining "sweet potato" and "do" of "donuts."
Image Credit: Mister Donut
One of the standouts is a sweet potato donut that's layered with sweet potato cream and with sesame seeds, offering everything from flavor and texture to visual appeal. The donut takes the form of Mister Donut's classic ring-shaped donut made from a bunch of small, bread-like donut pieces baked together.
While others are diving into the flavors of autumn with cozy fruit flavors, these new donuts focus on a true fusion of root vegetables and donuts—as the Satsumaimodo name suggests, combining "sweet potato" and "do" of "donuts."
Image Credit: Mister Donut
Trend Themes
1. Seasonal Sweet Potato Products - Incorporating sweet potato into seasonal products could be a disruptive innovation opportunity for food and beverage companies.
2. Fusion of Unlikely Flavors - Mixing unexpected flavor combinations, like sweet potato and donuts, could attract adventurous consumers and become a potential trend.
3. Innovative Donut Shapes - Designing new shapes for donuts, like Mister Donut's ring-shaped sweet potato donut, can provide a unique selling point and differentiate companies in the industry.
Industry Implications
1. Food and Beverage - Incorporating root vegetables like sweet potato into seasonal products can be a potential trend for companies in the food and beverage industry.
2. Bakery - The use of innovative shapes and flavor combinations could provide bakery companies with a way to stand out in a competitive industry.
3. Fast Food - Adding unconventional items to menus, such as sweet potato donuts, can offer fast food chains an opportunity to expand their offerings and attract new customers.
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