PUMA and Chinatown Market Join Forces for an NBA All-Star Capsule
References: us.puma & highsnobiety
PUMA and Chinatown Market work in collaboration in celebration of the NBA All-Star games that happened this past weekend in Charlotte. The collaborative capsule marks the duo's second limited apparel series and it was showcased at a pop-up on the day of the games at a Puma Lab by Foot Locker. The collection is comprised of a broad range of graphics that are designed to replicate something that is hand-drawn.
It takes the classic aesthetic of Puma and the custom features of Chinatown Market, resulting in re-imagined graphic prints. In terms of the silhouettes, there are hoodies, tees, tote bags, and hats -- all of which boast design influences of both labels. The color palette is predominantly black and white as the foundational canvas, with purple and yellow accenting details.
It takes the classic aesthetic of Puma and the custom features of Chinatown Market, resulting in re-imagined graphic prints. In terms of the silhouettes, there are hoodies, tees, tote bags, and hats -- all of which boast design influences of both labels. The color palette is predominantly black and white as the foundational canvas, with purple and yellow accenting details.
Trend Themes
1. Collaborative Apparel - Opportunity to disrupt the fashion industry by creating limited edition collaborations that combine the aesthetics of different brands.
2. Hand-drawn Graphics - Disruptive innovation opportunity to incorporate hand-drawn graphics into mainstream fashion, giving a unique and artistic touch to clothing.
3. Re-imagined Graphic Prints - Possibility to disrupt the apparel industry by re-imagining graphic prints and creating fresh and eye-catching designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by exploring unique collaborations and incorporating new design elements.
2. Graphic Design - Possibility to disrupt the graphic design industry by creating graphics specifically for apparel that capture a hand-drawn aesthetic.
3. Streetwear - Opportunity to disrupt the streetwear industry by re-imagining graphic prints and creating apparel with a fresh and unique style.
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