Joshua Vides and PUMA Join Forces on the Hoops Collection
California-based artist Joshua Vides works in collaboration with sportswear giant PUMA on the new Hoops collection that is inspired by basketball. The duo delivers a range of footwear and apparel for the season that takes a retro design angle.
The shoes that join the roster include the Trinomic, the Trinomic Blaze Court, and the Blaze of Glory silhouette. all of these are detailed with a monochromatic colorway palette of black, white, and off-white tones. The traffic cone logo that nods to Vides is seen along the shoes for a touch of co-branded details. The clothing includes a black hoodie and sweatpants that are detailed with white linework showcasing a basketball throughout followed by a crewneck and graphic tee.
Image Credit: PUMA
The shoes that join the roster include the Trinomic, the Trinomic Blaze Court, and the Blaze of Glory silhouette. all of these are detailed with a monochromatic colorway palette of black, white, and off-white tones. The traffic cone logo that nods to Vides is seen along the shoes for a touch of co-branded details. The clothing includes a black hoodie and sweatpants that are detailed with white linework showcasing a basketball throughout followed by a crewneck and graphic tee.
Image Credit: PUMA
Trend Themes
1. Basketball-inspired Sneaker Collections - The partnership between PUMA and Joshua Vides showcases opportunities for collaboration between fashion and sports industries to create sneaker collections inspired by sports culture.
2. Retro Design in Sneaker Culture - The Hoops collection released by Joshua Vides and PUMA highlights the opportunity to infuse retro design into modern sneaker culture.
3. Collaborations in Sportswear Fashion - Artist and sportswear brand collaborations, like Joshua Vides and PUMA, offer opportunities for creative innovation in the fashion and sports industries.
Industry Implications
1. Fashion Industry - The Hoops collection created by PUMA and Joshua Vides provides inspiration and opportunities to create basketball-inspired fashion pieces and collections.
2. Sportswear Industry - Collaborations between sportswear brands and artists, like the partnership between PUMA and Joshua Vides, demonstrate the potential for increased creativity and innovation in the sportswear industry.
3. Art and Design Industry - The partnership between Joshua Vides and PUMA exemplifies the opportunities for artists and designers to collaborate with major brands in the production of limited-edition fashion pieces and collections.
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