BSTN Launches the Alpine Basketball Capsule for the Season
German retail imprint BSTN introduces its latest collection named Alpine Basketball for the season as it celebrates the different subcultures that surround the sport. It highlights the off-court themes of cozy looks that are prepared for the colder seasons of the year as well.
To deliver seasonal items, the brand taps the help of glove maker ROECKL to help create a premium pair of gloves made from fine Nappa leather materials. It is designed in a black palette with white star-shaped patches on top for a contrasting look. The rest of the capsule includes items such as a mesh jersey that has reversible elements, heavyweight tees, long-sleeved shirts, knitwear, tearaway pants, heavyweight hoodies, nylon gilets, and more.
Image Credit: BSTN
To deliver seasonal items, the brand taps the help of glove maker ROECKL to help create a premium pair of gloves made from fine Nappa leather materials. It is designed in a black palette with white star-shaped patches on top for a contrasting look. The rest of the capsule includes items such as a mesh jersey that has reversible elements, heavyweight tees, long-sleeved shirts, knitwear, tearaway pants, heavyweight hoodies, nylon gilets, and more.
Image Credit: BSTN
Trend Themes
1. Basketball-inspired Fashion - There is an opportunity for fashion companies to create unique designs drawing inspiration from basketball subculture.
2. Seasonal Collaborations - Collaborating with other companies to create seasonal items can increase brand relevance and attract new customers.
3. Reversible Clothing - Designing clothing items that are reversible can add value for customers who are interested in versatile clothing options.
Industry Implications
1. Fashion - The fashion industry can take inspiration from subcultures such as basketball to create unique collections.
2. Sportswear - Sports apparel industry can collaborate with other companies to create unique items, and increase relevance in the market.
3. Accessories - Companies can collaborate with accessory makers to create premium items that complement their clothing collections.
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