M&M’s Brownie Milk is High in Protein
Michael Hemsworth — June 14, 2022 — Marketing
References: marschocolatedrinksandtreats & talkingretail
The M&M’s Brownie Milk is a new refreshment from Mars Chocolate Drinks & Treats for consumers to choose when seeking out a way to satisfy their sweet tooth in a functional way. The drink features the flavor of chocolate brownies with the classic M&M candy shell mixed with milk for a familiar flavor experience. The drink boasts a high-protein formula to make it a functional food product that is part of a balanced diet.
General Manager at Mars Chocolate Drinks & treats Michelle Frost commented on the new M&M’s Brownie Milk saying, "We believe the strength of the M&M’s brand, which is being supported by a £4m media investment, will attract new customers. Sales of our range of chocolate milk drinks are outperforming this important sub-category with 20% growth, and we are confident that the launch of M&M’s Brownie Milk will see our sales continue to increase.”
General Manager at Mars Chocolate Drinks & treats Michelle Frost commented on the new M&M’s Brownie Milk saying, "We believe the strength of the M&M’s brand, which is being supported by a £4m media investment, will attract new customers. Sales of our range of chocolate milk drinks are outperforming this important sub-category with 20% growth, and we are confident that the launch of M&M’s Brownie Milk will see our sales continue to increase.”
Trend Themes
1. Functional Beverages - The rise in demand for health-focused beverages creates opportunities to develop functional drinks with added nutrients and benefits.
2. Sweet Treat Flavored Milk - Creating a line of flavored milk products inspired by sweet treats, such as brownies, offers a unique spin on traditional milk flavors.
3. High-protein Products - As consumers continue to prioritize health and fitness, developing high-protein products presents a disruptive innovation opportunity for companies to capitalize on this trend.
Industry Implications
1. Beverage Industry - The beverage industry can continue to innovate and evolve by creating functional, nutrient-rich drinks that offer unique flavors and health benefits.
2. Snack Industry - Snack companies can expand into the beverage space by developing drink products that carry a similar flavor profile to their popular snacks.
3. Fitness Industry - Fitness companies can partner with food and beverage manufacturers to co-create high-protein products that cater to the needs of athletes and fitness enthusiasts.
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