The Shaken Other Plant-Based Milkshakes Come in Two Flavors
Michael Hemsworth — August 12, 2020 — Marketing
References: shakenudder & foodbev
The Shaken Other plant-based milkshakes are a new range of drinks from UK-based brand Shaken Udder as its first lineup of dairy-free options. The drinks are made with a base of coconut milk that gives them a rich, creamy profile and come in two flavor options including Strawberry and Chocolate. Each of the drinks come in 330ml bottle sizes, which are under 200 calories each with less than 5% added sugar while also having high levels of calcium, vitamin D and no artificial flavors, colors or preservatives in the mix.
Speaking on the new product brand name and recipe, Co-Founder of Shaken Other Andy Howie said of the Shaken Other plant-based milkshakes, We wanted to reassure our loyal consumers of our commitment to flavor whilst also being clear that this is a milk alternative. We believe that dairy-free drinks shouldn’t compromise on taste or choice. Packed with real ingredients and a yummy coconut-milk base, our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.”
Speaking on the new product brand name and recipe, Co-Founder of Shaken Other Andy Howie said of the Shaken Other plant-based milkshakes, We wanted to reassure our loyal consumers of our commitment to flavor whilst also being clear that this is a milk alternative. We believe that dairy-free drinks shouldn’t compromise on taste or choice. Packed with real ingredients and a yummy coconut-milk base, our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.”
Trend Themes
1. Plant-based Milkshakes - The rise of plant-based milkshakes presents an opportunity for companies to tap into the growing demand for dairy-free options.
2. Coconut Milk Beverages - Coconut milk beverages offer a creamy, non-dairy alternative, creating an opportunity for new, innovative products in the non-dairy beverage industry.
3. Low-calorie, High-nutrient Drinks - Low-calorie, high-nutrient drinks like Shaken Other's dairy-free milkshakes cater to the health-conscious consumer, paving the way for healthier alternatives in the beverage industry.
Industry Implications
1. Non-dairy Beverage Industry - The growing demand for dairy-free options presents an opportunity for companies in the non-dairy beverage industry to capitalize on the trend and develop new products.
2. Plant-based Food Industry - The rise of plant-based milkshakes aligns with the trend of consumers opting for plant-based food items, creating an opportunity for companies to expand their plant-based offerings.
3. Health and Wellness Industry - Low-calorie, high-nutrient drinks offer a healthier alternative to traditional dairy-based milkshakes, creating an opportunity for companies in the health and wellness industry to cater to health-conscious consumers.
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