The Dark & Lovely Protective Styles Collection Supports Expression
Laura McQuarrie — February 26, 2021 — Fashion
References: softsheen-carson & prnewswire
The Dark & Lovely Protective Styles collection was created to help Black women embrace protective styles, support healthy growth and enjoy their hair as a means of self-expression. The range of products covers everything from creating braids and weaves to twists, wigs and locs, all the while supporting long-lasting hydration and strength.
The Hair Hydrator, for example, is a daily moisturizing hair and scalp mist and it combines the power of rice water, rice bran oil and rice protein to boost strength and reduce breakage. To deeply nourish and stimulate the scalp, the collection also incorporates ingredients like avocado oil, aloe vera and peppermint.
As more women are learning to care for their hair at home, prolong their styles and try new styles on themselves, this collection promises to be a must-have.
The Hair Hydrator, for example, is a daily moisturizing hair and scalp mist and it combines the power of rice water, rice bran oil and rice protein to boost strength and reduce breakage. To deeply nourish and stimulate the scalp, the collection also incorporates ingredients like avocado oil, aloe vera and peppermint.
As more women are learning to care for their hair at home, prolong their styles and try new styles on themselves, this collection promises to be a must-have.
Trend Themes
1. Protective Haircare - Opportunity for disruptive innovation in product formulations that address hair protection, hydration and strength while supporting self-expression.
2. DIY Haircare - Opportunity for disruptive innovation in products designed for at-home use that enable women to care for their hair, prolong styles, and try new styles themselves.
3. Plant-based Haircare - Opportunity for disruptive innovation in haircare products that incorporate natural ingredients like rice water, avocado oil, and aloe vera to nourish hair and scalp.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can tap into the growing demand for protective and DIY haircare products that promote self-expression and healthy growth.
2. Plant-based Products - The plant-based products industry can explore the use of natural ingredients like rice water, avocado oil, and aloe vera in their haircare formulations to offer customers nourishing and sustainable options.
3. Ecommerce - eCommerce platforms can leverage the trend of at-home haircare and offer a wide range of protective and DIY haircare products to help women care for their hair and experiment with new styles.
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