Mielle Releases New Air Dry Stylers in Pomegranate & Honey Series
Mickey Phoon — April 3, 2023 — Lifestyle
References: mielleorganics & mielleorganics
Black-founded and women-led beauty brand Mielle has introduced new products in its air dry hair-styling collection called the Pomegranate & Honey Collection. This also marks the first air dry stylers that the brand has released in its lineup. These air dry stylers are the Mielle Pomegranate & Honey Air Dry Styling Lotion and Pomegranate & Honey Air Dry Styler Gel.
The air dry stylers are beneficial when reducing drying time for consumers who choose to air dry their hair. In addition, the moisture and shine in the hair persist. Its lightweight formula is the Mielle's Pomegranate & Honey Collection Prime + Define, made for thick and curly Type 4 hair. The lotion can be used for detangling and softening hair, and the gel can be used for defining and setting preferred curl patterns. Additionally, the collection features ingredients such as pomegranate seed oil and honey. Each item in the collection is available for $12.99.
Image Credit: Mielle
The air dry stylers are beneficial when reducing drying time for consumers who choose to air dry their hair. In addition, the moisture and shine in the hair persist. Its lightweight formula is the Mielle's Pomegranate & Honey Collection Prime + Define, made for thick and curly Type 4 hair. The lotion can be used for detangling and softening hair, and the gel can be used for defining and setting preferred curl patterns. Additionally, the collection features ingredients such as pomegranate seed oil and honey. Each item in the collection is available for $12.99.
Image Credit: Mielle
Trend Themes
1. Air Dry Hair-styling Collections - Brands can create air-dry hair styling products that are specifically designed for certain hair types, using natural ingredients to produce better results.
2. Pomegranate & Honey Collection - Brands can create new product lines featuring both pomegranate seed oil and honey, tapping into the rising demand for natural ingredients in beauty products.
3. Lightweight Formulas - Brands can focus on creating lightweight hair styling formulas that do not weigh down hair, using natural ingredients that provide the necessary hold and nourishment.
Industry Implications
1. Beauty and Personal Care - Beauty brands can expand their product lines by developing air-dry hair styling collections and incorporating natural ingredients in their products.
2. Natural Cosmetics - The natural cosmetics industry can incorporate pomegranate seed oil and honey in their products and create air-drying styling products for specific hair types.
3. Hair Care - Hair care brands can develop air-dry hair styling collections with natural ingredients that cater to specific hair types and focus on creating lightweight formulas that provide all the necessary nutrients for healthy hair.
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