Hot Tools Launches Its 'Protect & Style' Collection
Mickey Phoon — April 24, 2023 — Lifestyle
References: hottools
Hot Tools has released it's latest heat-damaged restoring haircare collection called the 'Protect & Style' collection. Vanessa Sobers, Vice President of Retail Marketing, Beauty & Wellness at Helen of Troy, said: "Protect & Style is not just another haircare collection, but one with smart ingredients and formulations that helps to directly address consumers' needs and fears around heat damage.
The 'Protect & Style' collection is designed to repair, restore, and protect hair from heat damage. The collection has five core products: Restorative Heat Care Cleanse And Repair Shampoo, Restorative Heat Care Repair And Protect Conditioner, Heat Defense Instant Detangling Mist, Heat Bonding Styler Recovery Styling Cream, and Heat Complete Protective Flexible Hairspray. All the products contain clinically proven formulas that protect hair up to extreme heat settings of 455 Fº. Additionally, the products contain no silicone ingredients to protect hair integrity while delivering heat protection for optimized styling. The 'Protect & Style' collection is available for purchase.
Image Credit: Hot Tools
The 'Protect & Style' collection is designed to repair, restore, and protect hair from heat damage. The collection has five core products: Restorative Heat Care Cleanse And Repair Shampoo, Restorative Heat Care Repair And Protect Conditioner, Heat Defense Instant Detangling Mist, Heat Bonding Styler Recovery Styling Cream, and Heat Complete Protective Flexible Hairspray. All the products contain clinically proven formulas that protect hair up to extreme heat settings of 455 Fº. Additionally, the products contain no silicone ingredients to protect hair integrity while delivering heat protection for optimized styling. The 'Protect & Style' collection is available for purchase.
Image Credit: Hot Tools
Trend Themes
1. Heat-damaged Restoring Haircare - The 'Protect & Style' Collection is designed to repair, restore, and protect hair from heat damage, indicating a trend towards hair products that prioritize heat protection and restoration.
2. Smart Ingredients and Formulations - The 'Protect & Style' Collection uses smart ingredients and formulations to directly address consumers' needs and fears around heat damage, pointing towards a trend in the beauty industry towards using scientifically-backed ingredients.
3. Silicone-free Formulas - The 'Protect & Style' Collection contains no silicone ingredients to protect hair integrity while delivering heat protection for optimized styling, indicating a trend towards silicone-free hair products that balance protection and styling benefits.
Industry Implications
1. Haircare - The 'Protect & Style' Collection is a disruptor in the haircare industry as it provides both heat protection and hair restoration benefits to consumers who frequently use hair styling tools.
2. Beauty & Wellness Retail - The success of the 'Protect & Style' Collection could pave the way for similar product launches in the beauty and wellness retail industry, as more consumers prioritize products with smart ingredients and formulations, and seek out silicone-free haircare options.
3. Consumer Electronics - The popularity of hair styling tools is not slowing down, indicating a potential market for consumer electronics companies to create innovative new tools that prioritize hair protection and restoration, in collaboration with haircare brands like Hot Tools.
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