Poppy Hand-Crafted Popcorn is Marking 10 Years with New Flavors
Michael Hemsworth — January 15, 2024 — Lifestyle
References: poppyhandcraftedpopcorn & snackandbakery
The Poppy Hand-Crafted Popcorn brand is celebrating its 10th anniversary with a variety of new flavors and packaging to boot that pays homage to the brand's journey thus far.
The brand is introducing three new flavors including Mediterranean Herb, Mexican Street Corn and Caribbean Jerk that are each crafted with their respective regional cuisine flavors in mind. The products are launching alongside new packaging and a new website created in collaboration with Made Outside as part of a refresh that will keep the brand relevant for years to come.
Founder and CEO Ginger Frank spoke on the Poppy Hand-Crafted Popcorn anniversary saying, "As we continue to grow in home & gift as well as gourmet food & natural grocery, we want all our packaging to be beautifully cohesive. That way, whether our wholesale customers carry just a few flavors or the complete line, it will always look gorgeous. Because we want to do this right, the full transition to new packaging will take place over Q1 and Q2. We’re celebrating our 10th anniversary all year long, though, so the transition comes at the perfect time.”
The brand is introducing three new flavors including Mediterranean Herb, Mexican Street Corn and Caribbean Jerk that are each crafted with their respective regional cuisine flavors in mind. The products are launching alongside new packaging and a new website created in collaboration with Made Outside as part of a refresh that will keep the brand relevant for years to come.
Founder and CEO Ginger Frank spoke on the Poppy Hand-Crafted Popcorn anniversary saying, "As we continue to grow in home & gift as well as gourmet food & natural grocery, we want all our packaging to be beautifully cohesive. That way, whether our wholesale customers carry just a few flavors or the complete line, it will always look gorgeous. Because we want to do this right, the full transition to new packaging will take place over Q1 and Q2. We’re celebrating our 10th anniversary all year long, though, so the transition comes at the perfect time.”
Trend Themes
1. New Flavors - Poppy Hand-Crafted Popcorn introduces three new flavors inspired by regional cuisine, offering a unique twist to traditional popcorn.
2. Refreshed Packaging - In collaboration with Made Outside, Poppy Hand-Crafted Popcorn unveils new packaging that will enhance the brand's visual appeal and cohesiveness.
3. Anniversary Celebrations - Poppy Hand-Crafted Popcorn celebrates its 10th anniversary with a range of new flavors and packaging, showcasing the brand's dedication to growth and innovation.
Industry Implications
1. Gourmet Food & Natural Grocery - The introduction of new flavors and packaging by Poppy Hand-Crafted Popcorn presents opportunities for growth and differentiation in the gourmet food and natural grocery industry.
2. Home & Gift - Poppy Hand-Crafted Popcorn's anniversary celebrations and refreshed packaging create new possibilities for the brand to expand within the home and gift industry.
3. Food and Beverage - By launching new flavors and packaging, Poppy Hand-Crafted Popcorn disrupts the food and beverage industry with innovative offerings that captivate consumers.
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