The Robert's Dorset Proper Pork Crackling Has No Salt or Sugar
Michael Hemsworth — October 8, 2022 — Marketing
References: robertsdorset & talkingretail
The Robert's Dorset Proper Pork Crackling is a new product from the family-owned and operated brand in the UK for consumers to pick up when seeking a decidedly healthier snack to munch on. The product is crafted with an unseasoned profile and only contains pork with no additional ingredients in the recipe to keep the attention on the simple nature of the product. The snack is thus free from salt, sugar and carbs, but still packed with full flavor and a satisfy crunch that's perfect for those who favor crunchy snacks.
Founder Robert Parkin commented on the new Robert's Dorset Proper Pork Crackling saying, "To meet the new government HFSS legislation in reducing salt and sugar in diets across the nation, we have launched what we believe to be the first non-HFSS pork crackling – our Proper Pork Crackling Natural."
Founder Robert Parkin commented on the new Robert's Dorset Proper Pork Crackling saying, "To meet the new government HFSS legislation in reducing salt and sugar in diets across the nation, we have launched what we believe to be the first non-HFSS pork crackling – our Proper Pork Crackling Natural."
Trend Themes
1. Salt & Sugar-free Snacks - Opportunity for brands to cater to health-conscious consumers by offering flavorful snacks that are free from salt and sugar.
2. Simple-ingredient Snacking - Potential for brands to promote snacks with minimal ingredients and emphasize the natural flavors of the main ingredient.
3. HFSS Regulation Compliance - Need for brands to adapt to regulations on reducing salt and sugar content in food products to meet health standards.
Industry Implications
1. Snack Food Industry - Opportunity for companies in the snack industry to create healthier snack products that comply with health standards and appeal to health-conscious consumers.
2. Meat Industry - Potential for meat companies to create snack products from natural and simple ingredients to cater to the increasing demand for healthier snack options.
3. Regulatory Industry - Opportunity for regulatory bodies to continue to develop and enforce standards that promote healthier eating habits and support brands that comply with health guidelines.
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