The Wilde Brands Pork Chips Have 10-Grams of Protein Per Serving
Michael Hemsworth — March 18, 2021 — Marketing
References: wildebrands & foodbev
The Wilde Brands Pork Chips are a new lineup of snacks from the brand that are made with pork meat to make them a satisfying, protein-rich option for snackers to pick up. The snack features a thin, crispy profile that is made with pork along with tapioca starch to give the product 10-grams of protein per serving. The snack comes in four flavor option including Black Pepper Bacon, Golden Mustard BBQ, Sweet Chipotle and Chili Lime Verde.
Co-Founder Jason Wright spoke on the new Wilde Brands Pork Chips saying, "Whole Foods pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area. This strategy has proven very effective and large chains like Kroger and Sprouts are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”
Co-Founder Jason Wright spoke on the new Wilde Brands Pork Chips saying, "Whole Foods pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area. This strategy has proven very effective and large chains like Kroger and Sprouts are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”
Trend Themes
1. Protein-based Snacks - The trend of protein-based snacks is growing and introducing new protein sources beyond traditional ones.
2. Pork Meat Snacks - The trend of using pork meat as a source of protein in snacks is growing and offering new products to consumers.
3. Thin and Crispy Snacks - Thin and crispy snacks are a trend, as they offer a satisfying crunch with fewer calories and more protein than traditional snacks.
Industry Implications
1. Snack Food Industry - The snack food industry has an opportunity to create new products with non-traditional protein sources to meet consumer demand.
2. Meat Processing Industry - The meat processing industry has an opportunity to explore new product lines and diversify their offerings with snack products.
3. Natural Foods Industry - The natural foods industry has an opportunity to create more products with tapioca starch and other natural protein sources that can meet the health and wellness needs of consumers.
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