The New Samsung Space in Selfridges is Fashionably Finished
Michael Hemsworth — September 18, 2021 — Business
References: news.samsung & geeky-gadgets
A new Samsung space is being launched at Selfridges in the UK to help showcase some of the brand's latest technology products, while also putting a focus on a premium yet fluid shopping experience.
The retail experience is located at the Selfridges location on Oxford Street in London and is achieved with a series of relaxed, optimally lit areas for shoppers to try out new products. The artistic, lounge-like space is paired with soft edges and relaxed colors to give it a more organic feel that shoppers will feel comfortable staying in as they explore solutions.
The new Selfridges Samsung space was completed by the Dalziel & Pow brand innovation studio and helps to freshen up the shopper experience when perusing the latest wares.
The retail experience is located at the Selfridges location on Oxford Street in London and is achieved with a series of relaxed, optimally lit areas for shoppers to try out new products. The artistic, lounge-like space is paired with soft edges and relaxed colors to give it a more organic feel that shoppers will feel comfortable staying in as they explore solutions.
The new Selfridges Samsung space was completed by the Dalziel & Pow brand innovation studio and helps to freshen up the shopper experience when perusing the latest wares.
Trend Themes
1. Artistic Retail Spaces - There is an opportunity for brands to create more unique and artistic retail spaces that will help provide a more memorable and engaging shopping experience for customers.
2. Fluid Shopping Experience - The focus on creating a fluid shopping experience is becoming more prominent, with brands looking to create spaces where customers can explore products in a more relaxed and comfortable environment.
3. Digital Retail Technologies - Incorporating digital technologies into retail spaces can help create a more immersive and interactive shopping experience for customers.
Industry Implications
1. Technology Retail - As seen with the new Samsung space at Selfridges, there is an opportunity for technology retail brands to create more luxurious and art-inspired shopping experiences.
2. Interior Design - There is an opportunity for interior design firms to partner with retail brands and create bespoke spaces that reflect the brand's aesthetic and provide a unique shopping experience.
3. Consumer Electronics - As more brands focus on creating engaging shopping experiences, there is an opportunity for consumer electronics companies to create more innovative and interactive products that can be showcased in retail spaces.
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