KeVita Prebiotic Shots Support Digestive Health on the Go
Laura McQuarrie — June 22, 2021 — Lifestyle
References: kevita & prnewswire
KeVita Prebiotic Shots are packaged into portable bottles for on-the-go consumption that supports digestive health with ease. The products are available in flavors like earthy and zesty Beet Lemon, tart and refreshing Blueberry Mint and Turmeric Ginger, which shares a spicy kick.
To emphasize the importance of maintaining healthy daily routines, the brand is teaming up with actress and singer Amber Riley to share some of the simple ways that people can focus on total self-care for the mind, body and spirit.
Anup Shah, vice president and chief marketing officer, Juice Brands, PepsiCo Beverages North America. "As we head into summer, our consumers are looking for products that deliver on taste and provide functional benefits." These conveniently packaged functional shots are launching at grocery stores, drug stores, convenience shops and specialty food stores, making them accessible at a wide range of locations.
To emphasize the importance of maintaining healthy daily routines, the brand is teaming up with actress and singer Amber Riley to share some of the simple ways that people can focus on total self-care for the mind, body and spirit.
Anup Shah, vice president and chief marketing officer, Juice Brands, PepsiCo Beverages North America. "As we head into summer, our consumers are looking for products that deliver on taste and provide functional benefits." These conveniently packaged functional shots are launching at grocery stores, drug stores, convenience shops and specialty food stores, making them accessible at a wide range of locations.
Trend Themes
1. Portable Prebiotic Shots - Functional wellness drinks in portable packaging for on-the-go consumption.
2. Digestive Health Support - Increasing focus on digestive health and prebiotic ingredients in functional beverage market.
3. Collaborative Marketing Campaigns - Brands partnering with influencers to promote healthy lifestyles and self-care.
Industry Implications
1. Functional Beverages - Opportunities for beverage companies to create innovative, prebiotic-infused drinks in convenient packaging.
2. Health and Wellness - The growing demand for products that promote digestive health and total self-care presents opportunities in the health and wellness industry.
3. Marketing and Advertising - The rise of influencer marketing and collaborative campaigns opens up opportunities for brands to create impactful marketing strategies.
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