This Print Magazine Ad Works with a Smartphone to Create 3D Visuals
Laura McQuarrie — April 19, 2016 — Marketing
References: zoo-frankfurt.de & adsoftheworld
High-tech holograms and traditional print magazine ads may seem like ideas that are on opposite ends of the innovation spectrum, but the Zoo Frankfurt's 'Holoquarium' blends them seamlessly.
A full-page Holoquarium ad is made up of three main elements: a small instruction panel, plus a QR code and a folding plastic sheet that brings the holograms to life. After scanning the QR code on their phone, a user can place the folded plastic piece on top of their smartphone to have brilliant sea creatures come to life before their eyes on a small scale.
This is just one of many emerging print advertisements that are including elements that go beyond the constraints of a physical page in order to engage readers.
A full-page Holoquarium ad is made up of three main elements: a small instruction panel, plus a QR code and a folding plastic sheet that brings the holograms to life. After scanning the QR code on their phone, a user can place the folded plastic piece on top of their smartphone to have brilliant sea creatures come to life before their eyes on a small scale.
This is just one of many emerging print advertisements that are including elements that go beyond the constraints of a physical page in order to engage readers.
Trend Themes
1. High-tech Holograms - Disruptive innovation opportunity: Exploring new ways to blend high-tech holograms with traditional print advertising.
2. Interactive Print Ads - Disruptive innovation opportunity: Creating interactive print ads that incorporate digital elements to enhance engagement.
3. Augmented Reality Marketing - Disruptive innovation opportunity: Leveraging augmented reality technology to create immersive advertising experiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrating holographic, interactive, and augmented reality elements into traditional advertising campaigns.
2. Printing and Publishing - Disruptive innovation opportunity: Developing new printing techniques and technologies to accommodate the integration of holographic and interactive elements in print publications.
3. Technology - Disruptive innovation opportunity: Advancing holographic and augmented reality technologies to create innovative marketing solutions.
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