Primula Cheddar & Chorizo Squeezy Cheese is Limited-Edition
Michael Hemsworth — April 12, 2024 — Lifestyle
Primula Cheddar & Chorizo Squeezy Cheese is a new offering from the Kavli Group-owned dairy brand crafted to provide consumers with a delicious yet easy way to elevate their favorite recipes.
The product is crafted with the brand's creamy cheddar cheese along with real pieces of chorizo sausage to give any recipe a cheesy flavor with notes of meat throughout. The limited-edition product is making its way to Iceland locations in the UK where shoppers can pick it up for £1.85 per tube. The cheese is arriving in celebration of the brand's 100th anniversary.
Head of Marketing at Kavli Lisa Thornton spoke on the Primula Cheddar & Chorizo Squeezy Cheese saying, "Cheese & Chorizo is a testament to our commitment to excellence in finding the very best taste combinations, driven by consumer appeal, as well as our passion for delivering cheesy goodness."
The product is crafted with the brand's creamy cheddar cheese along with real pieces of chorizo sausage to give any recipe a cheesy flavor with notes of meat throughout. The limited-edition product is making its way to Iceland locations in the UK where shoppers can pick it up for £1.85 per tube. The cheese is arriving in celebration of the brand's 100th anniversary.
Head of Marketing at Kavli Lisa Thornton spoke on the Primula Cheddar & Chorizo Squeezy Cheese saying, "Cheese & Chorizo is a testament to our commitment to excellence in finding the very best taste combinations, driven by consumer appeal, as well as our passion for delivering cheesy goodness."
Trend Themes
1. Cheese-infused Products - Opportunity for dairy brands to experiment with unique flavor combinations in convenient, squeezable formats.
2. Limited-edition Food Offerings - Potential for brands to create excitement and drive sales through exclusive, time-sensitive product launches.
3. Anniversary Celebratory Products - Space for brands to commemorate milestones with special edition items that resonate with consumers.
Industry Implications
1. Dairy - Innovation potential for dairy companies to innovate with unexpected ingredient pairings that offer convenience and flavor.
2. Retail - Possibility for retailers to capitalize on limited-edition products to attract customers and create buzz in-store.
3. Food Manufacturing - Room for food manufacturers to leverage celebratory occasions for product launches that tap into consumer nostalgia.
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