The Seriously Cheese Burgers Have a Melty Center and Crispy Exterior
Michael Hemsworth — August 2, 2023 — Lifestyle
The Seriously Cheese Burgers are a new product from Lactalis UK & Ireland that's crafted with flavor and quality in mind to provide consumers with an alternative option to try out this summertime. The meat-free burgers feature a combination of Scottish cheddar with mozzarella that have been coated in breadcrumbs to give the center a melty profile, while the exterior maintains a crispy texture. Priced at £3 for two patties, the burgers are arriving now at Waitrose locations with a wider rollout slated to take place at Tesco locations later this year.
Group Marketing and Category Director Heloise Le Norcy-Trott spoke on the Seriously Cheese Burgers saying, "With Seriously’s heritage of great Scottish cheddar and our proven track record for bringing successful new products to market, we are confident that Seriously Cheese Burgers will be a big hit with consumers."
Group Marketing and Category Director Heloise Le Norcy-Trott spoke on the Seriously Cheese Burgers saying, "With Seriously’s heritage of great Scottish cheddar and our proven track record for bringing successful new products to market, we are confident that Seriously Cheese Burgers will be a big hit with consumers."
Trend Themes
1. Meat-free Burgers - The Seriously Cheese Burgers offer a meat-free alternative option with a melty center and crispy exterior.
2. Flavorful Plant-based Products - Lactalis UK & Ireland crafts Seriously Cheese Burgers with flavor and quality in mind, appealing to consumers looking for tasty plant-based options.
3. Alternative Cheese Combinations - The combination of Scottish cheddar with mozzarella in Seriously Cheese Burgers introduces a unique cheese blend for burger lovers to explore.
Industry Implications
1. Food and Beverage - The Seriously Cheese Burgers cater to the growing market of meat-free alternatives, offering a flavorful plant-based option.
2. Grocery Retail - Waitrose and Tesco are among the retailers providing a platform for Seriously Cheese Burgers, capitalizing on the demand for alternative food products.
3. Dairy - Lactalis UK & Ireland taps into the dairy industry by combining their Scottish cheddar and mozzarella cheeses to create Seriously Cheese Burgers.
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