Prime Roots' Meat & Seafood Alternatives Feature Koji Superprotein
Laura McQuarrie — January 7, 2020 — Eco
References: primeroots & prnewswire
Prime Roots makes a variety of meat and seafood alternatives that are packed with a nutritious and environmentally friendly "superprotein." Prime Roots' innovative meat alternatives are all made with Koji superprotein, a whole-food source of protein. Koji is the traditional Japanese ingredient that's used to create miso, sake and soy sauce, and it lends a meaty texture and umami flavors to Prime Roots' plant-based products. While many brands are producing meat alternatives with soy, wheat gluten or pea protein, Prime Roots is distinguishing itself with an entirely unique ingredient.
Thousands of people are eagerly waiting to try Prime Roots' products, including Chicken Tenders, Salmon Burgers, Crab Ravioli and more when the products become available early in 2020.
Image Credit: Prime Roots
Thousands of people are eagerly waiting to try Prime Roots' products, including Chicken Tenders, Salmon Burgers, Crab Ravioli and more when the products become available early in 2020.
Image Credit: Prime Roots
Trend Themes
1. Koji-based Meat Alternatives - Koji superprotein is disrupting the meat alternative industry by providing a unique and sustainable protein source for plant-based products.
2. Environmentally Friendly Superproteins - The use of environmentally friendly superproteins like Koji in food products presents a disruptive innovation opportunity for companies looking to offer sustainable alternatives to traditional meat and seafood.
3. Diversification of Plant-based Proteins - Prime Roots' use of Koji superprotein showcases the potential for diversification of plant-based proteins in the market, offering consumers more options and driving innovation in the industry.
Industry Implications
1. Plant-based Food Industry - Prime Roots' Koji-based meat alternatives are shaking up the plant-based food industry by introducing a unique and nutritious protein source.
2. Alternative Protein Industry - The emergence of Koji superprotein as a sustainable protein source opens up disruptive innovation opportunities in the alternative protein industry, enabling companies to create novel and sustainable products.
3. Food Technology Industry - The use of Koji superprotein in Prime Roots' products presents a disruptive innovation opportunity in the food technology industry, as companies explore the potential of new protein sources and production methods.
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