Prime Roots Created Meatless Meals for Seasonal Enjoyment
Laura McQuarrie — November 26, 2020 — Lifestyle
References: primeroots & wellandgood
Prime Roots just released plant-based holiday bundles for families, couples and singles that will help people enjoy totally meatless Thanksgiving meals. At the center of the Prime Roots Turkey Special is a "juicy plant-based turkey log," which can be enjoyed alongside comforting favorites like plant-based bacon roasted brussels sprouts, garlic mashed potatoes, umami gravy and other must-haves like cranberry sauce. Available for individuals and groups up to four people, the bundles are now available to pre-order for Christmas.
Prime Roots uses koji, an umami-flavored Japanese fungus, as the base for all of its alternative meats and the plant-based turkey also features rice, pea protein and pear fiber.
Thanks to an ever-increasing number of seasonal products, it's becoming easier for vegetarians, vegans and flexitarians to enjoy completely meatless versions of their favorite traditional meals.
Image Credit: Prime Roots
Prime Roots uses koji, an umami-flavored Japanese fungus, as the base for all of its alternative meats and the plant-based turkey also features rice, pea protein and pear fiber.
Thanks to an ever-increasing number of seasonal products, it's becoming easier for vegetarians, vegans and flexitarians to enjoy completely meatless versions of their favorite traditional meals.
Image Credit: Prime Roots
Trend Themes
1. Plant-based Holiday Bundles - Disruptive innovation opportunity: Brands can create more plant-based meal bundles for various holidays and special occasions.
2. Alternative Meat Options - Disruptive innovation opportunity: Companies can explore alternative ingredients and methods to create meatless alternatives for traditional dishes.
3. Seasonal Plant-based Products - Disruptive innovation opportunity: Brands can develop a wider range of seasonal plant-based products to cater to the growing vegetarian, vegan, and flexitarian market.
Industry Implications
1. Food & Beverage - Disruptive innovation opportunity: The food and beverage industry can tap into the increasing demand for plant-based alternatives and create innovative meatless options.
2. Meal Kit Delivery - Disruptive innovation opportunity: Meal kit delivery services can develop specialized bundles and meal plans that cater to specific dietary preferences, including plant-based options for holidays.
3. Food Technology - Disruptive innovation opportunity: Food technology companies can explore novel ingredients and production methods to create more realistic and delicious plant-based meat alternatives for traditional dishes.
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