Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,961 inspiring examples.
Trend Reports
Discover why 1,299 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,525 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,299 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,525 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,961 cutting edge ideas.

Mycelium-Based Meat Alternatives

Clean the Sky - Positive Eco Trends & Breakthroughs

Infinite Roots is Launching New Mycelium-Based Meat Products

— January 5, 2025 — Lifestyle
The Hamburg-based faux meat brand Infinite Roots has announced the launch of its first mycelium-based meat products.

Developed in partnership with the South Korean food manufacturer Pulmuone, Infinite Roots' new mycelium-based meat products will offer consumers a nutritious, clean-label, and more sustainable meat alternative. The initial product lineup consists of faux meat burger patties and meatballs made up of mycelium (the root-like structure of a fungus). Since the new product lineup is launching in South Korea, the products will be tailored to Korean tastes and preferences. As the brand explains, the protein-rich combination of mycelium with mushrooms with other plant-based ingredients "caters to local taste preferences, creating a rich umami profile that resonates with consumers familiar with mushroom-based dishes in Asian cuisine."

Image Credit: Infinite Roots
Trend Themes
1. Mycelium Meat Innovation - The emergence of mycelium as a key ingredient in meat alternatives offers a novel approach to sustainable nutrition, with potential to disrupt traditional plant-based meat markets.
2. Cultural Tailoring in Food Products - Adapting plant-based and mycelium-derived foods to fit local culinary traditions presents opportunities to expand global market reach while resonating with regional consumers.
3. Clean-label Foods - The clean-label movement is gaining traction, emphasizing transparency and natural ingredients as core consumer priorities, and mycelium-based products align well with this trend.
Industry Implications
1. Alternative Proteins - The alternative protein industry is being transformed by the integration of innovative ingredients like mycelium, which promises to redefine protein sources in our diets.
2. Culinary and Gastronomy - Culinary arts and gastronomy industries can explore mycelium as a versatile ingredient, offering chefs a new medium for creating unique and sustainable dishes.
3. Sustainable Food Production - Efforts in sustainable food production are increasingly focused on eco-friendly ingredients like mycelium, which facilitate reduced environmental impact in food manufacturing.
6.7
Score
Popularity
Activity
Freshness