Heineken Silver is a New Option That's Lower in Carbs and Calories
Laura McQuarrie — March 24, 2023 — Lifestyle
References: msn
Heineken Silver is launching in the United States as a new premium light lager that's lower in carbs and lower in calories. This crisp and refreshing lager comes in at 4% ABV and it's said to be "brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving."
Made with malted barley and water, this premium light lager boasts an extra ingredient, Heineken's signature A Yeast. As a result, the product boasts a full-bodied flavor without the bitterness so that it remains approachable by all.
This new beer speaks to a new generation of experience seekers who don't want that full feeling when they're enjoying concerts, sporting events or other occasions with friends.
Made with malted barley and water, this premium light lager boasts an extra ingredient, Heineken's signature A Yeast. As a result, the product boasts a full-bodied flavor without the bitterness so that it remains approachable by all.
This new beer speaks to a new generation of experience seekers who don't want that full feeling when they're enjoying concerts, sporting events or other occasions with friends.
Trend Themes
1. Low-calorie Beers - The rise of low-calorie beers like Heineken Silver presents an opportunity for breweries to cater to consumers who are health-conscious or watching their calorie intake.
2. Accessible Flavor Profiles - Brewing beer with a more accessible flavor profile like Heineken Silver allows breweries to appeal to a wider audience who may not enjoy the bitterness often associated with beer.
3. Experience-driven Products - Products like Heineken Silver are catered towards experience-driven consumers who prioritize enjoying social events with friends without feeling overly-full or weighed down by heavy beers.
Industry Implications
1. Beer Brewing Industry - The beer brewing industry has an opportunity to create new low-calorie beers with accessible flavors that appeal to health-conscious customers and a wider audience overall.
2. Convenience Stores - Convenience stores can capitalize on the rise of low-calorie beers like Heineken Silver by stocking and promoting them as a healthier option for consumers on-the-go.
3. Event Planning Industry - The event planning industry can offer low-calorie and accessible beers like Heineken Silver at events to cater to experience-driven consumers who prioritize enjoying social events without feeling overly-full or weighed down by heavy beers.
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