Pre-Loved Pac is a Simple Way for Gen Z to Shop Secondhand Pacsun
Laura McQuarrie — April 8, 2022 — Eco
References: pacsun.thredup & prnewswire
Pre-Loved Pac is a 360-resale program from Pacsun that was made possible with thredUP's Resale-as-a-Service. This resale program is a new offering for one of the largest youth retailers in the world and it is poised to help reduce the company's carbon footprint and add value to customers.
Pre-Loved Pac includes three resale elements that promote circular fashion: a cleanout program, cash-out incentives and a resale shop. Each of these elements encourages customers to refresh their wardrobes in a sustainable way by purchasing secondhand goods and they get rewarded for doing so.
James Reinhart, CEO of thredUP, says, "With Pacsun's Gen Z customer base, resale is not only an ideal fit for the company's demographic but it is also an untapped growth channel for the business."
Pre-Loved Pac includes three resale elements that promote circular fashion: a cleanout program, cash-out incentives and a resale shop. Each of these elements encourages customers to refresh their wardrobes in a sustainable way by purchasing secondhand goods and they get rewarded for doing so.
James Reinhart, CEO of thredUP, says, "With Pacsun's Gen Z customer base, resale is not only an ideal fit for the company's demographic but it is also an untapped growth channel for the business."
Trend Themes
1. Circular Fashion Resale Programs - Creating resale programs that promote circular fashion among youth can reduce carbon footprint and add value to customers, while tapping into an untapped growth channel for businesses.
2. Cleanout Programs for Sustainable Fashion - Implementing cleanout programs that incentivize customers to refresh their wardrobes in a sustainable way can create a market for secondhand goods and promote sustainable fashion practices.
3. Cash-out Incentives for Secondhand Goods - Introducing cash-out incentives for secondhand goods can encourage customers to purchase pre-loved items and can be a potential growth channel for retailers.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into a growing market of Gen Z customers through circular fashion resale programs, incentivizing cleanout programs, and offering cash-out incentives for pre-loved items to expand their business and promote sustainability.
2. Online Resale Platforms - Online resale platforms such as thredUP's Resale-as-a-Service can offer their services to retailers to create circular fashion resale programs and expand their business while promoting sustainable fashion practices.
3. Sustainability Consulting - Sustainability consulting services can help fashion retailers implement sustainable fashion practices, including circular fashion resale programs and incentivizing cleanout programs, to reduce their carbon footprint and promote sustainability.
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