For This Poverty Campaign, a NYC Apartment Rental is Styled Like a Slum
Laura McQuarrie — October 23, 2015 — Social Good
References: zeroslums.org & adsoftheworld
As part of a awareness-raising poverty campaign in partnership with Pace University, Univision and Oxfam, TECHO created a pop-up slum in New York City.
Knowing that this is a place where there's always someone hunting for living spaces, and settling for less than they bargained for, a NYC apartment was transformed into a home in absolute disrepair. The best features of the living space like the kitche, dining room, TV area and bathroom (which was only a bucket) were highlighted by a realtor who was in on the stunt, which made the room seem much more livable.
While the interior of the Slum Apartment is shocking to some, for others, it's a realistic recreation of what home looks like, which is exactly the point to be proved by this poverty campaign.
Knowing that this is a place where there's always someone hunting for living spaces, and settling for less than they bargained for, a NYC apartment was transformed into a home in absolute disrepair. The best features of the living space like the kitche, dining room, TV area and bathroom (which was only a bucket) were highlighted by a realtor who was in on the stunt, which made the room seem much more livable.
While the interior of the Slum Apartment is shocking to some, for others, it's a realistic recreation of what home looks like, which is exactly the point to be proved by this poverty campaign.
Trend Themes
1. Awareness-raising Poverty Campaigns - Creating immersive experiences that simulate the living conditions of those in poverty to raise awareness and empathy.
2. Transforming Living Spaces - Using innovative design and staging techniques to recreate realistic and impactful living conditions.
3. Collaborative Partnerships - Working with universities, media companies, and non-profit organizations to amplify the message of poverty campaigns.
Industry Implications
1. Real Estate - Opportunity for real estate companies to highlight the need for affordable housing and innovative solutions.
2. Non-profit Organizations - Opportunity for non-profit organizations to collaborate on poverty campaigns and use immersive experiences to drive engagement and action.
3. Media and Entertainment - Opportunity for media companies to use their platforms to amplify the message of poverty campaigns and create more empathy and understanding.
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