The Skittles Little Living NYC Apartment Offers Paid Rent for a Year
Laura McQuarrie — April 30, 2024 — Marketing
References: SKITTLES & streetinsider
To celebrate the launch of Skittles Littles, Mars' Skittles brand turned a micro apartment in New York City into a rainbow-filled Skittles Littles Living space. The iconic candy brand is giving one lucky winner a chance to live in the colorful maximalist apartment designed by Gen Z-favorite interior decorator Dani Klarić, with their rent paid for a year.
NYC living space is in incredibly high demand and with Skittles Littles Living, one fan won't have to worry about rent or dwelling in style. The 353-square-foot space is Manhattan's first micro-unit apartment building developed by Monadnock Development and managed by Common Living, and its well-crafted design makes the most of every detail to help people live in comfort and joy.
NYC living space is in incredibly high demand and with Skittles Littles Living, one fan won't have to worry about rent or dwelling in style. The 353-square-foot space is Manhattan's first micro-unit apartment building developed by Monadnock Development and managed by Common Living, and its well-crafted design makes the most of every detail to help people live in comfort and joy.
Trend Themes
1. Maximalist Living Spaces - Skittles Littles Living offers a unique, rainbow-filled micro apartment focusing on bold and colorful design aesthetics.
2. Brand Partnerships in Real Estate - Mars' Skittles brand collaborating with interior decorators introduces a trend of integrating iconic brands into innovative housing solutions.
3. Rent-inclusive Living Experiences - The opportunity to live rent-free for a year in a Skittles-themed micro apartment presents a growing trend in offering unique living experiences to consumers.
Industry Implications
1. Real Estate - The collaboration between Skittles and interior decorators showcases a potential for disruptive innovation in creating brand-infused living spaces within the real estate industry.
2. Hospitality - Offering rent-paid living experiences by brands like Skittles opens doors for innovative partnerships and increased customer engagement in the hospitality sector.
3. Interior Design - The unique design approach of the Skittles Littles Living space demonstrates a potential for disruptive innovation in creating bold and maximalist interiors within the interior design industry.
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