Transavia Airlines' Potato Chip Bags Satisfy Cravings and Wanderlust
Laura McQuarrie — April 20, 2015 — Lifestyle
Purchasing a plane ticket can take a huge bite out of your funds, but with #SnackHolidays from Transavia Airlines, taking a flight is no more expensive than buying a potato chip bag. Sold through grocery stores, vending machines, the snacks are being branded as "the first range of snacks which are also plane tickets," turning an impulsive snack purchase into what could also be the vacation of a lifetime.
The snack bags contain QR codes, which can be scanned to reveal flights to Barcelona, Lisbon and Dublin, tempting people to indulge in what could be more than just a small treat.
As well as offering these travel deals through bags of potato chips, Transavia Airlines is also promoting #SnackHolidays on other snacks like sweets and cereal bars.
The snack bags contain QR codes, which can be scanned to reveal flights to Barcelona, Lisbon and Dublin, tempting people to indulge in what could be more than just a small treat.
As well as offering these travel deals through bags of potato chips, Transavia Airlines is also promoting #SnackHolidays on other snacks like sweets and cereal bars.
Trend Themes
1. Snackholidays - Transavia Airlines introduces snack bags that double as plane tickets, creating travel opportunities with every snack purchase.
2. QR Code Travel - The use of QR codes on snack bags presents innovative possibilities to combine promotional branding with travel deals.
3. Impulse Vacation Packages - Transforming impulsive snack purchases into potential vacation opportunities opens up a new market for airlines and snack companies alike.
Industry Implications
1. Airlines - Airlines can explore disruptive innovation by integrating travel promotions into snack products, providing customers with additional value and unique experiences.
2. Snack Manufacturing - Snack companies have the opportunity to collaborate with airlines to create co-branded snack bags that offer travel deals, driving customer engagement and sales.
3. Marketing Technology - The use of QR codes on packaging creates opportunities for marketing technology companies to develop innovative solutions that connect promotional codes with travel options.
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