Made for Drink is Collaborating with British Airways
Laura McQuarrie — October 23, 2023 — Lifestyle
References: madefordrink & fabnews.live
British Airways is collaborating with Made for Drink, sharing an authentic taste of the UK with inflight snacks like Baron Bigod Cheese & Onion Crisps, Dorset Sea Salt Crisps, Malt Vinegar & Sea Salt Crisps and Chorizo Thins. These snacks are ready to be savored with beverages and they promise to enhance the inflight experience, building upon changing taste buds that may become more sensitive as a result of low humidity and low air pressure when flying high in the sky.
British Airways' collaboration with Made for Drinks not only provides perfectly paired snacks with travelers, but it also brings awareness to local ingredients and important causes: Suffolk brie, hand-harvested salt from Chesil beach and urgent conservation funds for English Heritage’s extensive 400-site estate.
British Airways' collaboration with Made for Drinks not only provides perfectly paired snacks with travelers, but it also brings awareness to local ingredients and important causes: Suffolk brie, hand-harvested salt from Chesil beach and urgent conservation funds for English Heritage’s extensive 400-site estate.
Trend Themes
1. Local Ingredient Collaboration - British Airways is collaborating with Made for Drink to provide authentic UK inflight snacks made with local ingredients, bringing awareness to the importance of supporting local producers.
2. Enhanced Inflight Experience - Made for Drink's snacks, such as Baron Bigod Cheese & Onion Crisps and Chorizo Thins, promise to enhance the inflight experience by offering unique flavor profiles that complement beverages.
3. Sensitivity to Low Air Pressure - The collaboration between British Airways and Made for Drink acknowledges the changing taste buds of passengers at high altitudes, providing snacks like Dorset Sea Salt Crisps that cater to heightened sensitivity to low humidity and air pressure.
Industry Implications
1. Inflight Catering - British Airways' collaboration with Made for Drink highlights the potential for airlines to partner with local food producers to enhance their inflight catering offerings.
2. Gourmet Snack Foods - Made for Drink's specialty snacks, such as Malt Vinegar & Sea Salt Crisps, tap into the growing market for gourmet snack foods that offer unique and high-quality flavors.
3. Aerospace - The collaboration between British Airways and Made for Drink addresses the unique challenges faced by the aerospace industry, such as the impact of low humidity and air pressure on passengers' taste buds.
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