PORTER and Starbucks Join Forces on a Collection of Premium Bags
References: instagram & highsnobiety
PORTER and Starbucks Japan work in collaboration on a new collection of bags that are made from the brand's signature MA-1-theme nylon materials. The bags are exclusively available for Starbucks Japan and range from small totes to large pouches.
The drum bag structure serves as the foundation and is complete with hardy handles, straps for adjustability, and a carabiner for more function. It also comes with a collaborative tumbler as well which is complete with PORTER's luggage carrier mascot on top of the reusable bottles. The price range of the new collection retails for between $200 to $270. Additionally, the high-end Reserve line features a luxe bag design that costs $330 which may appeal to fans alike.
Image Credit: Starbucks
The drum bag structure serves as the foundation and is complete with hardy handles, straps for adjustability, and a carabiner for more function. It also comes with a collaborative tumbler as well which is complete with PORTER's luggage carrier mascot on top of the reusable bottles. The price range of the new collection retails for between $200 to $270. Additionally, the high-end Reserve line features a luxe bag design that costs $330 which may appeal to fans alike.
Image Credit: Starbucks
Trend Themes
1. Collaborative Luxury Brand Partnerships - The partnership between PORTER and Starbucks Japan demonstrates the disruptive potential of collaborating with another high-end brand in a complementary industry.
2. Cafe-themed Fashion Accessories - As seen with the MA-1-themed nylon bags and luggage carrier mascot tumbler created by PORTER and Starbucks Japan, there is potential for innovating cafe-inspired fashion accessories and merchandise.
3. Multi-purpose Bag Innovation - The inclusion of durable and adjustable handles, straps, and carabiners in PORTER and Starbucks Japan's drum bag design demonstrates an opportunity for disrupting other industries by improving their multi-purpose bags and luggage offerings.
Industry Implications
1. Luxury Fashion - The PORTER and Starbucks Japan collaborative bag collection and its high-end Reserve line design showcases an opportunity for luxury fashion brands to venture into collaborations with complementary businesses.
2. Food and Beverage - The production of the cafe-themed luxe bags and merchandise by Starbucks Japan and PORTER demonstrates an opportunity for cafes and restaurant businesses to explore creating fashion accessories and merch for their customers.
3. Travel and Luggage - PORTER and Starbucks Japan's drum bag design's multiple functions and adjustability showcases a potential for disrupting the travel and luggage industry by improving their multi-purpose bag offerings.
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