The PORTER x Pokémon Collection Has Officially Dropped
Niko Pajkovic — December 18, 2021 — Fashion
References: shibuya.parco.jp.e.aiv.hp.transer & highsnobiety
Luxury accessories brand PORTER has partnered with Pokémon to launch the PORTER x Pokémon collection -- a commemorative capsule that pays tribute to the original Pokémon Game Boy games: Red and Green.
The capsule consists of a range of thematic PORTER bags in black and khaki, including the brand's signature backpacks, briefcase, and shoulder bags. Meanwhile, the brand's classic nylon twill, which is used to dress many of its most classic products, has been given a subtle Pokémon-pattered treatment. The faint pattern features characters from the game, such as Mankey, Krabby, Graveler, and Ekans.
Less subtle, each piece includes a large red and green Pokémon patch that leverages imagery and text from the game's original box art. In addition, for PORTER, this collaborative collection is on the more affordable side of things, meaning it should be accessible to most consumers.
Image Credit: PORTER
The capsule consists of a range of thematic PORTER bags in black and khaki, including the brand's signature backpacks, briefcase, and shoulder bags. Meanwhile, the brand's classic nylon twill, which is used to dress many of its most classic products, has been given a subtle Pokémon-pattered treatment. The faint pattern features characters from the game, such as Mankey, Krabby, Graveler, and Ekans.
Less subtle, each piece includes a large red and green Pokémon patch that leverages imagery and text from the game's original box art. In addition, for PORTER, this collaborative collection is on the more affordable side of things, meaning it should be accessible to most consumers.
Image Credit: PORTER
Trend Themes
1. Anime Game-themed Luxury Accessories - Combining luxury fashion with popular anime games can create a unique and highly sought-after collection for consumers that appreciate gaming culture and streetwear fashion.
2. Subtle Limited-edition Collaborations - Collaborating with popular franchises to create subtle limited-edition designs can generate hype and exclusivity among fans, collectors, and fashion enthusiasts.
3. Nostalgic Game-inspired Collections - Creating collections that celebrate the nostalgia of classic video games can appeal to consumers who want to show off their love for the original versions of the games they grew up with.
Industry Implications
1. Luxury Fashion - Partnering with iconic video games and anime franchises to create unique, luxury products for a niche audience can be a lucrative market opportunity for luxury fashion brands.
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3. Streetwear Fashion - Blending the worlds of streetwear fashion and gaming culture can create a new market for limited-edition streetwear collections that appeal to both fashion enthusiasts and gamers alike.
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