The Beem Helps to Balance Moods with Acupressure & Aromachology
Laura McQuarrie — February 21, 2024 — Lifestyle
References: kickstarter & ceo
The Beem is a pocket-sized device by Singapore-based startup Mudo Labs that uses a combination of acupressure and aromachology to help people better manage their moods and alleviate stress. Although similar solutions rely on artificial fragrances, menthol or camphor, this standout device taps into the power of herbs and botanicals that are easily experienced with interchangeable cartridges.
Slim and portable, The Beem is designed to be pressed against the cupid's bow and with an inhale, the mood-elevating essential oils encased in interchangeable cartridges help people intentionally reset their mind and shift their state into a more supportive one. In all, there are six scent cartridges to experience and they make the most of responsibly sourced all-natural essential oils extracted from plants like moringa and damiana.
Slim and portable, The Beem is designed to be pressed against the cupid's bow and with an inhale, the mood-elevating essential oils encased in interchangeable cartridges help people intentionally reset their mind and shift their state into a more supportive one. In all, there are six scent cartridges to experience and they make the most of responsibly sourced all-natural essential oils extracted from plants like moringa and damiana.
Trend Themes
1. Pocket-sized Mood-enhancement - Disruptive innovation opportunity lies in creating compact devices that combine holistic therapies like acupressure and aromachology for on-the-go stress relief.
2. Herbal Botanical Aromatherapy - Innovative potential exists in utilizing herbs and botanicals in interchangeable cartridges for aromatic breathwork devices for a natural mood-balancing experience.
3. Essential Oil Mood Reset - Opportunity exists to develop devices that leverage essential oils extracted from responsibly sourced plants to facilitate intentional mood resets and mental support.
Industry Implications
1. Wellness & Therapeutic Devices - The wellness industry can explore integrating acupressure and aromachology into portable devices for personalized mood enhancement and stress management.
2. Natural Aromatherapy Products - The aromatherapy industry can innovate by incorporating herbal and botanical oils in interchangeable cartridges for devices aimed at providing mood-alleviating solutions.
3. Sustainable Essential Oil Extraction - There is potential for the beauty and skincare industry to adopt responsible sourcing practices for essential oils extracted from plants like moringa and damiana for mental well-being products.
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