'Popitas' Offers Popcorn for Health-Conscious Consumers
Mishal Omar — January 30, 2017 — Lifestyle
References: popitas & packagingoftheworld
While popcorn of the movie theater variety tends to be covered in oil and butter, Popitas offers popcorn snacks that are directed towards people who seek healthy alternatives to their favorite foods.
Popitas are offered by the brand Borges Branded Foods and their packaging was designed by the creative agency Summa Coleman. There are two flavors in the Popitas Delight collection, including cheddar and sea salt varieties. Each of these flavors contain only 32 calories per bag, making them ideal for individuals who may be watching their weight. The bags feature anthropomorphic popcorn images that give them a playful, eye-catching appearance.
This collection of popcorn snacks offers variety in flavor and is accessible to all people due to its low calorie counts.
Popitas are offered by the brand Borges Branded Foods and their packaging was designed by the creative agency Summa Coleman. There are two flavors in the Popitas Delight collection, including cheddar and sea salt varieties. Each of these flavors contain only 32 calories per bag, making them ideal for individuals who may be watching their weight. The bags feature anthropomorphic popcorn images that give them a playful, eye-catching appearance.
This collection of popcorn snacks offers variety in flavor and is accessible to all people due to its low calorie counts.
Trend Themes
1. Healthy Snacking - The trend of health-conscious consumers seeking healthier alternatives to traditional snacks opens up opportunities for calorie-controlled popcorn snacks like Popitas.
2. Low-calorie Foods - The increasing focus on weight management and calorie counting creates a market for low-calorie popcorn snacks like Popitas.
3. Playful Packaging - The use of anthropomorphic popcorn images on Popitas' packaging taps into the trend of eye-catching and playful designs, appealing to consumers' visual interests.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of health-conscious consumers by offering more calorie-controlled snack options like Popitas that cater to the growing demand for healthy alternatives.
2. Weight Management Industry - The weight management industry can leverage the trend of low-calorie foods by partnering with or promoting low-calorie popcorn snacks like Popitas as satisfying alternatives for individuals watching their weight.
3. Packaging Design Industry - The packaging design industry can take advantage of the trend of playful designs by creating visually appealing and unique packaging solutions like the anthropomorphic popcorn images on Popitas' packaging.
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