Opopop's Peel and Pour Product Comes in Single-Serve Portions
Laura McQuarrie — January 13, 2022 — Lifestyle
With its Flavor Wrapped Popcorn Kernels—the world's first pre-flavored popcorn kernels—Opopop is disrupting the snack category and it is now introducing individual popcorn cups for easy snacking. The Peep and Pour single-serve popcorn cups are a lower priced offering from the brand that's highly snackable, and easy to enjoy at home or at work when a craving for a light, simple and flavor-packed snack hits. These popcorn cups can be found in flavors like Salty Caramel and Vanilla Vanilla.
Opopop president Sarah McDowell says, "We’re calling it supremely snackable because it’s going to be smaller in serving size… and per serving quite a bit cheaper. You might have a consumer that’s like, ‘my Tuesday afternoon snack isn’t special enough for flavor wrapped kernels.’ This is an afternoon snack…it’s a quick and easy serving of popcorn.”
Opopop president Sarah McDowell says, "We’re calling it supremely snackable because it’s going to be smaller in serving size… and per serving quite a bit cheaper. You might have a consumer that’s like, ‘my Tuesday afternoon snack isn’t special enough for flavor wrapped kernels.’ This is an afternoon snack…it’s a quick and easy serving of popcorn.”
Trend Themes
1. Flavor-wrapped Popcorn - The pre-flavored popcorn kernels are disrupting the snacking category
2. Single-serve Snacking Cups - Opopop's Peel and Pour cups are creating a convenient snacking option
3. Affordable Snacking - Opopop's lower-priced popcorn cups disrupt the premium snacking market
Industry Implications
1. Snack Food Industry - Opopop is disrupting the industry with their innovative snack products
2. Convenience Store Industry - The single-serve snacking cups offer convenience stores an easy snack option for their customers
3. Office Snacking Industry - Opopop's individual popcorn cups offer a quick and easy snack option for work, disrupting the traditional vending machine snacks
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