Burts Snacks Popcorn Comes in Two Flavor Options
Michael Hemsworth — August 17, 2022 — Marketing
References: burtschips & talkingretail
The Burts Snacks popcorn is being launched to offer consumers with a flavorful snack that doesn't skimp on quality or satisfaction.
The popcorn is made in small batches by hand to ensure the utmost attention to quality, and comes in two flavor options including Sweet & Salty and Lightly Salted. The ready-to-eat snacks comes in 20-gram bags for the Lightly Salted variety, while the Sweet & Salty comes in 28-gram bags. The snack has just 126-calories or less per 20-gram portion to make it a great option for a well-balanced diet.
CEO Dave McNulty commented on the new Burts Snacks popcorn saying, "It’s great to be expanding the products in our range, and it makes perfect sense to use our expertise to develop the ultimate popcorn. At Burts, we pride ourselves on delivering quality, hand-cooked products that are made with care.”
The popcorn is made in small batches by hand to ensure the utmost attention to quality, and comes in two flavor options including Sweet & Salty and Lightly Salted. The ready-to-eat snacks comes in 20-gram bags for the Lightly Salted variety, while the Sweet & Salty comes in 28-gram bags. The snack has just 126-calories or less per 20-gram portion to make it a great option for a well-balanced diet.
CEO Dave McNulty commented on the new Burts Snacks popcorn saying, "It’s great to be expanding the products in our range, and it makes perfect sense to use our expertise to develop the ultimate popcorn. At Burts, we pride ourselves on delivering quality, hand-cooked products that are made with care.”
Trend Themes
1. Artisanal Snack Products - There is an opportunity to develop other artisanal snack products that are hand-crafted and high-quality, satisfying the needs of consumers' growing demand for specialty products.
2. Portion-controlled Snacks - Providing snacks in smaller, portion-controlled bags like Burts Snacks' 20-gram Lightly Salted bag can be a disruptive innovation opportunity in the snacking industry that caters to health-conscious consumers looking for convenient and controlled snacking options.
3. Clean Label Snacks - A new trend in snack food packaging focuses on natural and organic ingrediants in recognisable labels, creating opportunities for snack startups to deliver 'clean' snacks that are healthy, tasty and high-quality.
Industry Implications
1. Snack Foods and Confectionery Manufacturing - There is an opportunity for snack manufacturing companies to venture into hand-crafted snack production in small batches, as well as developing natural, organic, and 'clean' snack products.
2. Health and Wellness Industry - There is an opportunity for health and wellness companies to invest in snack products that offer consumers portion-controlled options and natural ingredients like the Burts Snacks product.
3. Retail Industry - Retailers can take advantage of the growing demand for handcrafted, high-quality snack products by partnering with snack manufacturers that produce artisanal snacks with natural and organic ingredients.
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