The KaPop! Snacks are Crafted with Ancient Grains and Premium Flavor
Michael Hemsworth — January 26, 2020 — Marketing
References: kapopsnacks & snackandbakery
Chips and popcorn are notoriously popular snacks but are often characterized by their high level of unwanted fat, so the KaPop! Snacks have been developed as an alternative for health-conscious consumers to pick up.
Developed by Dustin Finkel, the snacks are made with the ancient grain sorghum that has been popped in the same manner as popcorn to deliver a satisfying crunch that's packed with nutrients. This includes fiber, protein, potassium omega 3s and more, while also featuring a free-from profile that doesn't contains the top 12 allergens.
The KaPop! Snacks have a flavorful profile that comes in a number of familiar options including Salt & Vinegar, Rosemary Garlic, Dairy-Free Cheddar, Olive Oil & Sea Salt and Red & Green Sriracha varieties.
Developed by Dustin Finkel, the snacks are made with the ancient grain sorghum that has been popped in the same manner as popcorn to deliver a satisfying crunch that's packed with nutrients. This includes fiber, protein, potassium omega 3s and more, while also featuring a free-from profile that doesn't contains the top 12 allergens.
The KaPop! Snacks have a flavorful profile that comes in a number of familiar options including Salt & Vinegar, Rosemary Garlic, Dairy-Free Cheddar, Olive Oil & Sea Salt and Red & Green Sriracha varieties.
Trend Themes
1. Nutrient-dense Snacks - Opportunity for the development of more snacks that are rich in nutrients and free from allergens to cater to health-conscious consumers.
2. Ancient Grain Popped Snacks - Disruptive innovation opportunity lies in creating snacks using ancient grains like sorghum, providing a healthier and flavorful alternative to traditional popcorn.
3. Allergen-free Snack Options - The rise of allergen-free snacks presents an opportunity to create alternative snack options that cater to individuals with food allergies or sensitivities.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the growing demand for nutrient-dense snacks and create innovative products.
2. Health Food Industry - There is a disruptive opportunity for the health food industry to focus on developing snacks made from ancient grains that are packed with nutrients.
3. Allergen-free Food Industry - The allergen-free food industry can expand its offerings by creating more snack options that are free from common allergens.
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