L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
References: lcatterton & wwd
L Catterton is capitalizing on its existing popularity in the plus-size fashion market through a new stake in BloomChic, a digital fashion line for women sizes 10 to 30. BloomChic uses what the firm calls a "data-driven product development approach," which looks for popular hues, designs, and materials while considering various body types. L Catterton has extensive knowledge of the fashion climate and trends and hopes to lend its top consumer insights and operations expertise to BloomChic for growth opportunities.
“There is a very real need for women of all sizes to be and feel seen, uplifted by fashion,” said Freya Hu, BloomChic’s chief product officer. “It is our mission to fulfill this need. We are only at the start of our journey and are incredibly excited about what’s to come.”
Image Credit: L Catterton
“There is a very real need for women of all sizes to be and feel seen, uplifted by fashion,” said Freya Hu, BloomChic’s chief product officer. “It is our mission to fulfill this need. We are only at the start of our journey and are incredibly excited about what’s to come.”
Image Credit: L Catterton
Trend Themes
1. Inclusive Fashion - The trend towards inclusive fashion offers opportunities for data-driven product development by considering various body types.
2. Data-driven Product Development - Data-driven product development is an emerging trend in the fashion industry, and BloomChic leads the way in considering popular hues, designs and materials as well as body types.
3. Digital Fashion Brands - The demand for digital fashion brands is on the rise, and BloomChic meets this need with its inclusive range for women sizes 10 to 30.
Industry Implications
1. Fashion - The fashion industry can adopt data-driven product development approaches and expand into the inclusive fashion market to meet the needs of all body types.
2. Retail - Retail companies have opportunities in the digital fashion brand space and can pivot to inclusive fashion for women sizes 10 to 30.
3. E-commerce - E-commerce companies can focus on offering inclusive fashion options for women sizes 10 to 30 to meet the rising demand for digital fashion brands.
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