Zalando and Seven Designers are Launching Footwear for All
Laura McQuarrie — May 1, 2023 — Fashion
References: corporate.zalando
Zalando collaborated with seven designers to create a collection of size-inclusive designer shoes so that all shoe lovers can find comfortable styles and sizes that match their aesthetic. The German e-tailer worked with Filling Pieces, Rejina Pyo, Holzweiler, MISBHV, Elleme, GCDS and Ekchaus Latta on a 14-piece size-inclusive footwear collection offering sizes 35 to 46 in shoes.
This collection includes everything from loafers and boots to heels and clogs and it helps to address the fact that for smaller designer brands, offering inclusive sizing options can be a challenge. More than anything, cost is a factor that prevents shoe molds outside of the typical 36 to 41 sizes from being created. For this collaboration, Zalando made sure that each designer brand had the molds they needed to expand their size range.
Image Credit: Tom Blesh
This collection includes everything from loafers and boots to heels and clogs and it helps to address the fact that for smaller designer brands, offering inclusive sizing options can be a challenge. More than anything, cost is a factor that prevents shoe molds outside of the typical 36 to 41 sizes from being created. For this collaboration, Zalando made sure that each designer brand had the molds they needed to expand their size range.
Image Credit: Tom Blesh
Trend Themes
1. Size-inclusive Footwear - There is an opportunity for brands to expand their sizing range and offer comfortable styles to shoe lovers of all sizes.
2. Collaborative Design - Collaborating with smaller designer brands can produce footwear collections that cater to diverse and underrepresented markets.
3. Sustainable Manufacturing - Using cost-effective shoe molds and sustainable materials can improve production efficiency and reduce environmental impact.
Industry Implications
1. Fashion - Integrating size-inclusion and diverse ranges into fashion can enhance customer experience and create inclusive cultures.
2. E-commerce - Developing size-inclusive products can drive online sales for e-commerce platforms and create a competitive edge in the market.
3. Manufacturing - Innovating cost-effective and sustainable manufacturing techniques can reduce production costs and promote environmental responsibility.
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