Nature Valley's Plastic Film Packaging is Store Drop-Off Recyclable
Laura McQuarrie — March 5, 2021 — Eco
References: NatureValley & businesswire
Plastic film packaging often ends up in the trash but Nature Valley is changing this with the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle. The brand's Crunchy granola bar boasts new packaging that's designed to push Nature Valley closer to its commitment to 100% recyclable packaging by 2025.
As with any change in packaging, consumers will be educated on the Store Drop-Off recycling system. It's estimated that more than 90% of Americans are within 10 miles of a Store Drop-Off recycling location and that means there's the potential for 295 million people to participate in Store Drop-Off recycling.
Nature Valley purposefully chose not to patent the innovative recyclable wrapper so that the technology may be applied to products by other food brands.
As with any change in packaging, consumers will be educated on the Store Drop-Off recycling system. It's estimated that more than 90% of Americans are within 10 miles of a Store Drop-Off recycling location and that means there's the potential for 295 million people to participate in Store Drop-Off recycling.
Nature Valley purposefully chose not to patent the innovative recyclable wrapper so that the technology may be applied to products by other food brands.
Trend Themes
1. Recyclable Packaging - Brands can innovate by developing and promoting recyclable packaging solutions to reduce waste and improve sustainability.
2. Store Drop-off Recycling - Businesses can take advantage of existing drop-off recycling infrastructure and educate consumers on how to properly recycle plastic film packaging.
3. Patent-sharing - Brand leaders can collaborate on patent-sharing to increase adoption of eco-friendly packaging to promote a more sustainable future.
Industry Implications
1. Food Manufacturing - Food manufacturers can adopt recyclable packaging solutions and share patents with other brands to improve sustainable practices.
2. Retail - Retailers can play a role in promoting and educating consumers on Store Drop-Off recycling to reduce landfill waste and support sustainable efforts.
3. Waste Management - Waste management companies can partner with businesses to create innovative solutions for improving plastic film packaging recycling and reduce landfill waste.
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