The Impossible Shop is a New Plant-Based Ghost Kitchen
Laura McQuarrie — December 14, 2021 — Lifestyle
References: impossiblefoods & foodandwine
The Impossible Shop by Impossible Foods launched last week as a delivery-only, plant-based burger chain that operates out of Dog Haus restaurants across eight states. This new ghost kitchen can be found at about 40 spots across the nation on major delivery platforms like DoorDash, Postmates, Uber Eats and Grubhub.
On the menu at The Impossible Shop, there are a few types of burgers: the simple and straightforward Shop Burger (a quarter-pound single) or the two-patty Double Down with classic toppings, plus plant-based cheese sauce and Shop sauce. There's also the single or double Chili Cheese Shop Burger that comes with plant-based Impossible Chili.
To complete a plant-based meal, there are also other options like the Impossible Pat-B Melt, Sticky Sesame Impossible Nuggets, Shop Fries or the Impossible Breakfast Burrito for breakfast.
On the menu at The Impossible Shop, there are a few types of burgers: the simple and straightforward Shop Burger (a quarter-pound single) or the two-patty Double Down with classic toppings, plus plant-based cheese sauce and Shop sauce. There's also the single or double Chili Cheese Shop Burger that comes with plant-based Impossible Chili.
To complete a plant-based meal, there are also other options like the Impossible Pat-B Melt, Sticky Sesame Impossible Nuggets, Shop Fries or the Impossible Breakfast Burrito for breakfast.
Trend Themes
1. Delivery-only Meatless Restaurants - Delivery-only meatless restaurants like The Impossible Shop are disrupting the fast food industry by providing healthy, plant-based options for on-the-go consumers.
2. Ghost Kitchens - The rise of ghost kitchens like The Impossible Shop is disrupting traditional brick-and-mortar restaurant models, providing cost-effective delivery-only options for restaurateurs.
3. Plant-based Fast Food - The growth of plant-based fast food options like those offered by The Impossible Shop is disrupting the meat industry as consumers increasingly seek out environmentally-friendly and healthy alternatives.
Industry Implications
1. Food Delivery - Food delivery platforms like DoorDash, Postmates, Uber Eats and Grubhub are benefiting from the growth of delivery-only restaurants like The Impossible Shop.
2. Fast Food - The fast food industry is being disrupted by the rise of plant-based options like those offered by The Impossible Shop.
3. Meat Alternatives - The meat industry is being disrupted by the growth of plant-based meat alternatives, as demonstrated by the menu offerings of The Impossible Shop.
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